The top 10 international Pay Per Click Industry News from September 25 to October 2, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Promotion Mode in GAds search campaigns
It’s been talked about online for a while, but now it’s in extended beta for search campaigns, just in time for BFCM (Vivek Gupta)
https://www.linkedin.com/feed/update/urn:li:activity:7511312718457446400/
2) Chance and art in MetaAds ads
A great post on how Meta chooses (and doesn’t verify afterwars) winning ads and one on how to create them
https://www.linkedin.com/feed/update/urn:li:activity:7511671126155128833/ (winning ads in 72 hours – Peter Quadrel)
https://www.jonloomer.com/fundamental-principles-creating-meta-ads/ (creating MAds – Jon loomer)
3) Why ChatGPT’s (scarce) data often doesn’t make sense in GA4
Fabio Antichi reports the frustration of reading the ChatGPTAds data in GA4 due to missing UTM parameters
https://www.linkedin.com/feed/update/urn:li:activity:7511313040349315072/
4) Why YouTube campaigns in PMax are almost never worth the expense
Benjamin Wenner explains very well why it’s very difficult for the YouTube channel to perform decently in a Performance Max
https://searchengineland.com/performance-max-youtube-ad-strategy-ecommerce-491875
5) GAds’ PMax also uses traditional banners, but do they show the right product?
IAB banner formats are coming to Performance Max and how to check if dynamic remarketing is working
https://www.linkedin.com/feed/update/urn:li:activity:7510583284246921219/ (IAB banner – Bia Camargo)
https://www.linkedin.com/feed/update/urn:li:activity:7511311063922032641/ (dynamic remarketing – Giuseppe Scollo)
6) Google is trying again to automatically localize GAds campaigns
Dario Zannoni reports that the automatic translation of search campaigns has been added (as they tried to do years ago)
https://www.linkedin.com/feed/update/urn:li:activity:7511682677750611968/
7) Real-world cases of Google Ads account bans and how were solved
Great post by John Horn on some Real-life cases of account bans and how they were reinstated
https://searchengineland.com/google-ads-circumventing-systems-suspension-492098
8) ChatGPTAds new releases and expansion (strange, isn’t it?)
Anu Adegbola reports some new features (multiple feeds, new tracking and reporting, etc.) and expansion into Southeast Asia
https://searchengineland.com/openai-expands-chatgpt-ads-with-bulk-product-campaigns-and-deeper-reporting-492600
9) Mini-Guide to Location Assets
Dii Pooler explains in details all the features of location extensions and how to manage them
https://searchengineland.com/google-location-asset-requirements-492360
EXTRA CONTENTS
TikTok now has Premier Agency Partners – TikTok
How to optimize DGen creatives – Ginni Marvin/Google
MS releases + Exclusione contents global release – Navah Hopkins/Hana Kobzova
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/ZBLqk2t_3KM
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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