The top 10 international Pay Per Click Industry News from July 3 to 10, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Google Ad Formats in AI Mode
Brodie Clark summarizes the ad formats currently integrated into Google’s AI Mode responses.
https://serplens.com/blog/ai-mode-ad-types
2) If your GAds account has been recently linked to your YT account you are better to check your goals
The automatic link between GAds and YT could add video views to the account’s default primary conversions.
https://www.linkedin.com/feed/update/urn:li:activity:7481002109799129088/ (Manuel Lodi + others)
3) Meta releases various new features
AI agent lead capture in instant forms, Muse (AI gen for images), product CPC, etc.
https://www.jonloomer.com/lead-capture-ai-agent-instant-forms/ (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7481266875147087872/ (Bram Van der Hallen)
4) SMS are now available among GAds message assets
Arpan Banerjee reports that it is now possible to use SMS in addition to WA and Zalo
https://www.linkedin.com/feed/update/urn:li:activity:7482365991151173632/
5) It is now possible not to set a tROAS goal for Demand Gen
Thomas Eccel reports that now you can run DGen with maximize conversion value without a target ROAS
https://www.linkedin.com/feed/update/urn:li:activity:7482367973882486784/
6) Themes are now available for cloning existing assets in PMax
Aleksejus Podpruginas & Thomas Eccel report that it’s now possible to clone existing assets using preset templates in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7481281091170054144/
7) Interesting news and observations on ChatGTPAds
Custom audiences + other new features, triggers from the latest prompt or history? How to Manage Targeting (and Spend)
https://searchengineland.com/chatgpt-ads-new-overview-tab-suggested-ad-drafts-new-ad-formats-and-more-481913 (Barry Schwartz)
https://www.linkedin.com/feed/update/urn:li:activity:7481387845178486784/ (trigger – Anthony Higman)
https://www.linkedin.com/feed/update/urn:li:activity:7481385672872902656/ (targeting – Ashley Fletcher)
8) Improve Lead Quality in GAds
Jyll Saskin Gales recaps the best practices for increasing the quality of leads
https://www.wordstream.com/blog/google-ads-lead-quality
9) Why Maximizing ROAS Almost Never Maximizes Profit
Igor Ivitskiy reminds us of the pitfalls associated with maximizing return on ad spend.
https://www.linkedin.com/pulse/roas-fallacy-why-average-returns-mislead-scaling-igor-ivitskiy-lgb0e/
10) Meta adds new metrics to measure chatbot performance
AI conversations, contacts with intent to buy, and retention rate (Andrew Hutchinson)
https://www.socialmediatoday.com/news/meta-adds-new-metrics-to-track-business-chatbot-performance/824908/gnostics)
EXTRA CONTENTS
Disclaimer for AI generated contents – Google
Search campaigns for travel expanded to Things to do & Events in open beta – Google
Q&A with Ginny Marvin on QFC, AIM/O & YT Creator Partnerships – Google
Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience
Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience
May the ROI be with you! And… more peace for everyone!
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/MNa0VPwsf7A
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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