The top 10 international Pay Per Click Industry News from May 29 to June 5, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Why are customer lists so important (even if you can’t use them for targeting)
Jyll Saskin Gales reminds us that uploading customer lists still helps the algorithm find the hottest audiences to target.
https://searchengineland.com/google-ads-customer-match-competitive-advantage-479428
2) The best-performing ads in Meta? Partnership Ads
Peter Quadrel shares data from a real case study and the setup used
https://www.linkedin.com/feed/update/urn:li:activity:7468599659624820736/
3) How to reduce waste in a B2B campaign
Brad Geddes suggests the most effective optimizations for B2B campaigns in Google Ads
https://adalysis.com/blog/google-ads-for-b2b-how-to-reduce-wasted-spend-from-consumer-traffic/
4) Carousel ads and costs for LinkedIn Ads with a website visit goal
Ineffective carousel ads and website visit campaigns that cost money even without generating a single visit
https://www.linkedin.com/feed/update/urn:li:activity:7468600259053547520/ (Filip Saracevic: (visits target)
https://www.linkedin.com/feed/update/urn:li:activity:7468597851250536449/ (Ivars Krutainis: carousel ads)
5) Meta announces big news for Messenger/WApp
Global release of chatbot integrated into messaging systems announced, along with several other upcoming features
https://support.google.com/merchants/answer/17117204 (Andrew Hutchinson: chatbot)
https://www.linkedin.com/feed/update/urn:li:activity:7467953482633785344/ (Lars Maat: other news)
6) Why it’s important to block irrelevant URLs
In addition to cost containment, AI is better targeted (and the Demand Gen algorithm demonstrates this)
https://searchengineland.com/google-display-exclusions-ai-driven-optimization-479260 (Heather Brousell: URL hygiene)
https://support.google.com/google-ads/answer/16972771 (DGen marginal cost optimization)
7) ChatGPTAds multiplies placements and expands
OpenAI opens up to multiple ads in each prompt and announces several new features (including expansion to new markets)
https://www.seroundtable.com/chatgpt-multi-advertiser-placements-41442.html (Barry Schwartz)
8) Mini-guide to attribution in MetaAds + watch “Related media”
A short guide to reading conversion data in relation to the attribution window + warning on risky related media
https://www.jonloomer.com/meta-ads-attribution-reporting/ (Jon Loomer: attribution)
https://www.linkedin.com/feed/update/urn:li:activity:7468251757739929600/ (Bram Van der Hallen: related media)
9) Quality Score is still important for optimizing GAds campaigns
Kudakwashe Chinhara shares data from a real case study where excellent results came working with QS indications
https://www.linkedin.com/feed/update/urn:li:activity:7468297346058153985/
Merchant Center rules now active also on automatic products – Hana Kobzova
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/EIsqrUey8Bw
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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