The top 10 international Pay Per Click Industry News from May 1 to 8, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) ChatGPT launches the open beta of its Ads Manager in the US
OpenAI’s self-service platform for managing ads is here (in the US), with ads currently running in the US, Canada, Australia, and New Zealand
https://openai.com/index/new-ways-to-buy-chatgpt-ads/ (official OpenAI announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7457806786478219265/ (recap by Bram Van der Hallen)
3) How to (effectively) launch a new GAds account or a new country for e-commerce
Andrew Lolk explains the key steps and his methodology
https://savvyrevenue.com/blog/launch-new-google-ads-accounts/
4) Expanding AI Max campaigns within an existing campaign? Nope.
Joey Bidner points out that the AI-Max experiment within a search campaign doesn’t provide the necessary comparison data to evaluate it. A separate test is better.
https://www.linkedin.com/feed/update/urn:li:activity:7458438101015756800/
5) Big news for tracking in GAds/GTM
Google announces deeper integration of gtag and Big Query in GTM and GAds + GeoX in Meridien
https://blog.google/products/ads-commerce/google-marketing-live-2026-turn-your-data-into-decisions/ (official announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7458035871251005440/ (Simo Ahava on gtag in GTM)
https://ppcnewsfeed.com/ppc-news/2026-05/google-brings-tag-manager-interface-into-google-ads/ (GTM will open in Gads – Hana Kobzova)
6) Preview of the new Auto Pixel and use cases for AI connectors in MetaAds
Bram Van der Hallen shows all the options of the new auto tracking pixel, and Jon Loomer shares interesting insights into the new AI connectors
https://www.linkedin.com/feed/update/urn:li:activity:7458032252497596416/
https://www.jonloomer.com/meta-ads-ai-connectors-claude/
7) Bidding & Budgeting Updates in GAds
Ginny Marvin discusses three upcoming innovations (Journey-aware tCPA in search, smart bidding exploration in PMax & Shopping and Planned Budget Distribution)
https://www.linkedin.com/feed/update/urn:li:activity:7458443762885902336/
8) How to Use Negative Keywords in 2026 (and beyond)
Sarah Stemen provides a nice summary of the different possible approaches to query sculpting in Google Ads
https://searchengineland.com/negative-keywords-strategy-476563
9) Site Visit Extensions Are Coming to Be Official
Hana Kobzova intercepted the new support page explaining them
https://ppcnewsfeed.com/ppc-news/2026-05/google-officially-introduces-site-visits-asset/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/f-BEjzdnGnQ
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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