Top 10 PPC News-Parade April 17 to 24, 2026

The top 10 international Pay Per Click Industry News from April 17 to 24, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) How to Create Effective AI Max Text Guidelines
Brad Geddes shared an excellent post on AI Max text guidelines for Google Ads campaigns, which also includes a template prompt for writing ads.
https://adalysis.com/blog/how-to-create-effective-ai-max-text-guidelines/

2) Simulation of How MetaAds Incremental Testing Could Work
Great post by Peter Quadrel, sharing the results of an independent study that achieved comparable results to those of Meta’s internal tool.
https://www.linkedin.com/feed/update/urn:li:activity:7453388396674179072/

3) Did you know that CTR is calculated differently for shopping and PMax campaigns?
I don’t! Witold Wrodarczyk explains that in Performance Max campaigns the data is deduplicated for multiple SERP placements and therefore appears slightly higher.
https://www.linkedin.com/feed/update/urn:li:activity:7452320823773687808/

4) If you want to compare Broad with Phrase or Exact, you need to do it right
Andrew Lolk explains that the broad match data in GAds is now inflated with data that should appear for narrower matches
https://savvyrevenue.com/blog/phrase-match-vs-broad-match/

5) Call conversions are now more accurate (in the US and Canada)
Google has launched an AI tool that can determine whether call conversions are truly relevant based not only on duration (currently active only in the US and Canada)
https://searchengineland.com/google-adds-ai-qualified-call-leads-to-improve-measurement-475040 (Anu Adegbola)

6) Cheaper ChatGPTAds, with tracking pixels and Ads Manager
OpenAI is accelerating its efforts to offer self-service AdManager, tracking pixels, cost-per-click (lower than the initial $60 CMP), and is expanding ads to non-logged-in users
https://ppc.live/library/chatgpt/chatgpt-ads-walkthrough/ (overview of main settings – Menachem Ani)
https://www.linkedin.com/feed/update/urn:li:activity:7452000124773408768/ (Pixel – Juozas) Kaziukenas)
https://digiday.com/marketing/everything-is-coming-down-chatgpt-ads-are-getting-cheaper/ (cheaper clicks – Krystal Scanlon)
https://searchengineland.com/advertisers-test-chatgpt-ads-manager-475114 (Ads Manager – Glenn Gabe & Anu Adegbola)

7) Mini-guide to value rules for audiences in MetaAds
Jon Loomer explains in detail the main settings and when to use them
https://www.jonloomer.com/meta-value-rules-audiences/

8) Automatic products from the site are coming to Catalog Ads
Bram Van der Hallen reports that Meta may now add missing products to Catalog Ads if they are found on the advertiser’s site (as it already does Google)
https://www.linkedin.com/feed/update/urn:li:activity:7452720376482246657/

9) It’s best to avoid LinkedIn Conversation Ads for now
AJ Wilcox reports that this type of promotion significantly underperforms message ads (probably due to the way they’re displayed).
https://www.linkedin.com/feed/update/urn:li:activity:7452708282634317826/

10) Is Asset Studio already a game changer?
Not yet, according to Amy Hebdon (and I agree) due to its several limitations.
https://searchengineland.com/google-ads-asset-studio-game-changer-474709

 

EXTRA CONTENTS

 

Digital Ads Benchmark Q1 2026 Recap – Amita Pereira (Karooya)
So long to the AW prefix in Google tags – Arjun Singh
5 Microsoft Ads extensions Google is missing (& how to use them) – Sarah Vlietstra
Microsoft integrates UCP in Merchant Center and releases AI Max – Microsoft
First steps of policy enforcement will be agentic – Ginny Marvin (Google)
Ads Decoded Ep.7 (YouTube Creator Partnership) – Ginny Marvin & Melissa Nikolic

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/hAOCUHiZUjg

 

May the ROI be with you! And… more peace for everyone!

Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

 

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