The top 10 international Pay Per Click Industry News from April 10 to 17, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) GAds Dynamic Search Ads campaigns will be replaced by AI Max in September 2026
Google announces the switch (which will take place during September) and Ameet Khabra reminds us what this means for advertisers
https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/
https://ppc.live/library/google/ai-max/dsas-are-done-heres-what-that-actually-means-for-your-account/
3) Big news for Pixel and CAPI in MetaAds
Bram Van der Hallen and Jon Loomer explain Meta’s announcement and some new features already released (instant form, custom audience labels, dataset attributes, etc.)
https://www.linkedin.com/feed/update/urn:li:activity:7450860336309698560/ (Bram VdHallen – Pixels and CAPI)
https://www.linkedin.com/feed/update/urn:li:activity:7450860683262500865/ (Bram VdH – instant forms)
https://www.jonloomer.com/one-click-conversions-api-pixel-updates/ (Jon loomer – Pixel/CAPi and other minor updates)
4) How to predict what smart bidding will do
Great post by Andrew Lolk explaining the benefit of understanding exactly how Google’s bidding algorithm will move and how to predict it
https://savvyrevenue.com/blog/read-smart-bidding/
5) Brand splitting and incremental testing
Why, when, and how is it possible to obtain data purified from searches which are likely to convert anyway to complete the ROAS picture?
https://www.linkedin.com/feed/update/urn:li:activity:7450578962411364354/ (Bianca Bergshoeff – Meta)
https://savvyrevenue.com/blog/split-brand-pmax-framework/ (Andrew Lolk – PMax split)
6) Google “Simplifies” the collection of users’ data in ads
Krista Seiden explains the implications of Google’s decision to allow user data to flow into GAds even if Signals is disabled in GA4
https://www.linkedin.com/feed/update/urn:li:activity:7450222888328024064/
7) New data on ads in AI Mode
Ashley Fletcher (Adthena) publishes a new infographic on ads displayed in AI Mode
https://www.linkedin.com/feed/update/urn:li:activity:7450222215641563137/
8) Beware of auto-generated assets and videos in PMax
Tymoseusz Kalicinski reports a case of assets that were spectacularly missed by the algorithm + spending relevant money on them
https://www.linkedin.com/feed/update/urn:li:activity:7449698067655671808/
9) How Reddit Disrupts Campaign Self-Optimization and the Importance of Offline Conversions
Ameet Khabra explains why additional data is so important when platforms like Reddit are part of the conversion journey
https://searchengineland.com/reddit-ppc-signals-474323
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/AglU6zM51sk
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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