The top 10 international Pay Per Click Industry News from February 13 to 20, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Why investing in your technical skills in PPC will still pay off (even in the age of AI)
Kirk Williams explains what is already happening in the Pay Per Click industry (and will happen increasingly throughout 2026 and beyond)
https://zatomarketing.com/blog/the-return-of-the-technical-ppc-agency-in-an-ai-driven-era
3) Manus AI and other MetaAds news (including a reminder about Net New Reach)
Jon Loomer reports on the latest news from Meta, and Peter Quadrel recalls why new users reach trends often predicts campaign performances
https://www.linkedin.com/feed/update/urn:li:activity:7430554686446960640/ (Net New Reach)
https://www.jonloomer.com/manus-ai-ads-manager-integration/
4) Three important moves by Google for the display network
Similar audiences become signals for DGen, finally more details on PMax placements and Attributed Brands Searches
https://www.linkedin.com/feed/update/urn:li:activity:7429156100274278401/ (Dario Zannoni – lookalike)
https://www.linkedin.com/feed/update/urn:li:activity:7430238707569324032/ (Thomas Eccel – PMax)
https://www.linkedin.com/feed/update/urn:li:activity:7430549716037378048/ (Bia Camargo – ABS)
5) 2 very interesting case studies in Google Ads
Smart bidding in brand campaigns to check and when PMax are truly strong and incremental
https://www.linkedin.com/feed/update/urn:li:activity:7430548962031357953/ (Brian O’Neil – branding & smart bid)
https://www.linkedin.com/feed/update/urn:li:activity:7430276391444762625/ (Jordan Fry – PMax)
6) AI-Max: the future of GAds search?
Spoiler: yes. Mike Ryan, Ginny Marvin, and Natalia Lopez explain why.
https://www.linkedin.com/feed/update/urn:li:activity:7430549502509518848/ (Ryan/Marvin)
https://www.linkedin.com/feed/update/urn:li:activity:7428749765271588864/ (Lopez)
7) Google Ads changes how it uses budgets when scheduling ads
The algorithm will begin automatically compensating for time/day restrictions to maximize reach (and spend)
https://www.linkedin.com/feed/update/urn:li:activity:7430552781104635904/ (Adriaan Dekker)
8) Google adds a planner to Meridian
Andrew Hutchinson explains the new section that will be available in the open-source Marketing Mix Model by Google
https://www.socialmediatoday.com/news/google-offers-new-planner-element-in-its-meridian-toolbox/812649/
9) TikTok adds new formats in the EU and joins EASA
Andrew Hutchinson reports on TikTok’s new ad formats and its entry into the European Advertising Alliance
https://www.socialmediatoday.com/news/tiktok-adds-new-ad-types-for-entertainment-marketers/812135/ (new formats)
https://www.socialmediatoday.com/news/tiktok-joins-european-advertising-standards-alliance/812399/ (EASA)
10) LinkedinAds adds benchmarking against industry benchmarks and other campaigns
Daria Kalinina highlights two new options for comparing the performance of your ads campaigns in LIAds
https://www.linkedin.com/feed/update/urn:li:activity:7429157360285224960/
May the ROI be with you! And… more peace for everyone!
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/vcZOZWvSvuc
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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