Top 10 PPC News-Parade from January 9 to 16, 2026

The top 10 international Pay Per Click Industry News from January 9 to 16, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

1) Google presents its agentic e-commerce model and Direct Offers (but there still are problems on automations)
Google launches the Universal Commerce Protocol (which will allow Gemini to make online purchases) and direct (automatic) offers, but it still fails to automatically import products correctly
https://www.linkedin.com/feed/update/urn:li:activity:7417156418597875712/ (UCP by Alex van dePol)
https://www.linkedin.com/feed/update/urn:li:activity:7416468318347337728/ (direct offers by Ginny Marvin)
https://feedarmy.com/kb/google-merchant-centers-automatic-import-why-its-still-failing-in-2026/ (automatic import still unreliable by Emmanuel Flossie)

 

2) The 10 Biggest Mistakes to Avoid in GAds in 2026
Brad Geddes reminds us of the fundamentals in Google Ads that should never be overlooked, even with AI-driven campaigns
https://searchengineland.com/google-ads-mistakes-avoid-449288

 

3) New Segmentations and Other New Features in MetaAds
Jon Loomer Highlights Various Small New Features and How to Use Them Best
https://www.jonloomer.com/breakdown-by-attribution/

 

4) TikTokAds Expands Its Partner Program Further
C-4 Analytics, Diginius, LocaliQ, Logical Position, Opteo, and Scorpion Have Been added as “Channel Sales Partners” by TikTok
https://ads.tiktok.com/business/en-US/blog/channel-sales-partners

 

5) How and When to Use Demand Gen in GAds
2 Interesting Posts by Jyll Saskin Gales on Demand Gen Campaigns (a Real-World Case Study and a Mini-guide to asset optimization, and more)
https://www.linkedin.com/pulse/my-5x5x5-rule-demand-gen-success-jyll-saskin-gales-vhm8c/
https://searchengineland.com/google-ads-demand-gen-campaign-type-467213

 

6) How to use LinkedIn targeting in Microsoft Advertising
Navah Hopkins explains all the integration points between the two platforms
https://searchengineland.com/linkedin-targeting-microsoft-advertising-467021

 

7) New video promotion options on YouTube
News are coming for “simplified” video promotion directly on YouTube (Andrew Hutchinson)
https://www.socialmediatoday.com/news/youtube-adds-more-promote-targeting-options-image-to-video-ai/809671/

 

8) Comparison of Open Source Marketing Mix Modeling Solutions
Benjamin Wenner compares Meridian (Google), Robyn (Meta), Orbit, and Prophet
https://searchengineland.com/mmm-tools-explained-467284

 

9) Brand Linking Arrives in GAds Labs
Bia Camargo explains the purpose of the new section that has appeared in many Google Ads accounts
https://www.linkedin.com/feed/update/urn:li:activity:7416764492866502674/

 

10) What you need to know about migrating from Content API to Merchant API if you are running shopping campaigns
Emmanuel Flossie explains what the forced migration on August 18th means for those running shopping campaigns (and how to check if it’s necessary to act)
https://www.linkedin.com/posts/feedarmy_deadline-google-merchant-center-content-activity-7417804949293514752-bN7r

 

EXTRA CONTENT

2026 TikTok trends forecast – TikTok

Gads MCC hackers act also with 2 factors autentication – Reva Minkoff

Microsodt Advertising updates for January 2026 – Kevin Salat & Liam Mackessy (Microsoft)
Q4 2025 Digital Ads Benchmark Report – Andy Taylor (Tinuiti)

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/fCkHIo-tU2g

May the ROI be with you! And… more peace for everyone!
Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

 

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