Top 10 PPC News-Parade from September 14 to 21, 2025

The top 10 international Pay Per Click Industry News from September 14 to 21, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) New Match Type performance study + on field considerations
New data extracted from about 17,000 search campaigns over three months confirm their usefulness in combination with AI-driven campaigns + an expert’s on field opinion
https://adalysis.com/blog/the-complete-match-type-performance-study-the-best-match-types-by-bid-method/ (Brad Geddes)
https://www.linkedin.com/feed/update/urn:li:activity:7375922053134245888/ (Manuel Lodi)

 

2) Meta releases updates for catalog ads and ads in WA statuses
The possibilities for using WA statuses are expanded, launching clones of high-performing campaigns is simplified and the product version in catalogues is now available.
https://www.socialmediatoday.com/news/meta-adds-whatsapp-click-to-message-whatsapp-status-ads/760186/ (Andrew Hutchinson)
https://www.linkedin.com/feed/update/urn:li:activity:7375916870597603329/ (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7375912739287785472/ (Dario Zannoni)

 

3) LinkedIn & Microsoft are becoming more integrated
From November 3rd, an update to LinkedIn’s terms of service will go into effect to cover ad personalization through Microsoft Ads. Very interesting.
https://www.socialmediatoday.com/news/linkedin-updates-terms-of-service-ai-ad-targeting-microsoft/760557/

 

4) New videos required to unblock Merchant Center suspensions
Emmanuel Flossie details what’s known so far about the increasingly common videos required to unblock GMCs suspected of violating the guidelines.
https://feedarmy.com/kb/google-merchant-center-suspensions-new-video-identity-verification-what-merchants-must-know/

 

5) Reddit adds optimization for videos viewed longer than 6 seconds
The new objective allows campaigns to be targeted by filtering out bounces (the previous objective was 2-second views).
https://www.business.reddit.com/blog/6s-video-views-beta

 

6) Microsoft adds supplemental feeds and improves reporting
Navah Hopkins summarizes the key points. of the usual monthly update of MS-branded news
https://www.linkedin.com/feed/update/urn:li:activity:7375893010380763136/

 

7) Amazon releases various new features
Benchmark data in the dashboard, new agentic AI tool and Profit Analytics
https://www.linkedin.com/feed/update/urn:li:activity:7375914608429051904/ (Alexander Swade)
https://advertising.amazon.com/library/news/amazon-ads-agentic-ai-creative-tool
https://www.linkedin.com/feed/update/urn:li:activity:7375885794919665664/ (Mansour Norouzi)

 

8) Video assets arrive in GMCs + other news for retailers
Hana Kobzova reports the global release of Features and links to a new Google minisite with materials/resources for retailers
https://ppcnewsfeed.com/ppc-news/2025-09/video-assets-section-now-live-globally-in-merchant-center/

 

9) New 2025 Benchmark Data for Facebook Ads
Wordstream (Susie Marino) releases industry benchmark data for Facebook Ads based on approximately 1,000 campaigns managed on their platform.
https://www.wordstream.com/blog/facebook-ads-benchmarks-2025

 

10) Google creates a new minisite dedicated to Demand Gen campaign news
It’s called Demand Gen Drops and will report all releases and announcements related to this type of campaign.
https://blog.google/products/ads-commerce/demand-gen-drop-september-2025/

 

EXTRA CONTENT

All Think Week 2025 announcements – Adriaan Dekker

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/3_buSOpJWtY

May the ROI be with you! And… more peace for everyone!
Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

 

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