Top PPC News-Parade from 8 to 22 August 2025

The top 10 international Pay Per Click Industry News from August 8 to 22, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) What happened to GAds with Amazon’s exit?
An Optmyrz study confirms that clicks increased and CPCs decreased, but this had no positive impact on ROAS (Fred Vallaeys)
https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/

 

2) Google Ads will (finally) show placements in the search partner network
Great post by Barry Schwartz, who discusses and comments on the news that Google has finally decided to be more transparent with its search partners.
https://www.seroundtable.com/google-ads-full-placement-reporting-spn-39965.html

 

3) Value rules for all MetaAds goals and other news
Bram Van der Hallen and Andrew Hutchinson summarize a series of small (but important) changes in MetaAds
https://www.linkedin.com/feed/update/urn:li:activity:7363520430499938308/
https://www.linkedin.com/feed/update/urn:li:activity:7363590021284544513/
https://www.linkedin.com/feed/update/urn:li:activity:7363827735099564032/
https://www.socialmediatoday.com/news/meta-adds-ai-powered-ad-options-partnership-ads-holidays/758351/

 

4) How to transition (the right way) from PMax to Shopping
Andrew Lolk shares his best practice (gradual overlap) for seamlessly transitioning from a PMax campaign to a Shopping campaign.
https://www.linkedin.com/feed/update/urn:li:activity:7363827319829868545/

 

5) What’s New in PMax Campaigns
In addition to the search term reporting and campaign-level negatives, active beta for device, age, and gender exclusion are now available (Georgi Zayakov)
https://www.linkedin.com/feed/update/urn:li:activity:7361674803923025920/

 

6) Demand Gen for Maps Only
Lexi Hobbs reports that Google has launched a beta designed specifically for local businesses (unlike PMax)
https://www.linkedin.com/feed/update/urn:li:activity:7361674803923025920/

 

7) How to fine-tune Seasonal Conversion Adjustments
Andrew Lolk shares a best practice for setting the adjustment to achieve a corresponding bid tuning.
https://www.linkedin.com/feed/update/urn:li:activity:7364309731269619714/

 

8) How to Set Up Dynamic Remarketing (Properly) in Microsoft
Matinique Roelse explains the steps required to get this crucial tool up and running in Microsoft Advertising.
https://adcrease.nl/article/set-up-dynamic-remarketing-microsoft-ads-tag-manager/

 

9) The importance of “Projected ROAS” for understanding how to tune bids in a Shopping Campaign
Andrew Lolk explains the mechanism for making a fairly accurate projection of how bids will move according to set tROAS changes.
https://www.linkedin.com/feed/update/urn:li:activity:7361671594089377793/

 

10) Google will remove language targeting
Ezra Sackett was among the first to report a warning message sent to advertisers about the upcoming change. Nothing unexpected in the general GAds AI shift.
https://www.linkedin.com/feed/update/urn:li:activity:7363509532725075968/

 

EXTRA CONTENT

Another reason for Google keeping stable referrals to news sites (but not other) despite AI mode/overview – Danny Goodwin (SEL)
Here it comes Asset Studio (in Beta) – Govind Singh Panwar (via Barry Schwartz)
Google Think Week 2025 on September 9-10-11 – Google

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/rYgsI3DY1LA

May the ROI be with you! And… more peace for everyone!
Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

 

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