The top 10 international Pay Per Click Industry News from July 18 to 25, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) The “Brand Searches” goal arrives in GAds
The new objective (now in beta) would make it easier to measure a brand’s increase in awareness, even without brand protection campaigns (Dario Zannoni)
https://www.linkedin.com/feed/update/urn:li:activity:7353219523103137792/
3) These could be TikTok’s last two months in the US
Negotiations for the sale of the company’s “US arm” appear to be stalled, and a further extension is unlikely to be granted (Andrew Hutchinson)
https://www.socialmediatoday.com/news/tiktok-ban-upheld-if-deal-not-in-place-by-deadline/754039/
4) Detailed headline and description data are finally available in responsive search ads (RSA)
The generic labels average, good, etc. would be replaced with specific click and conversion data (Adriaan Dekker, Bob Meijer & Miles McNair)
https://www.linkedin.com/feed/update/urn:li:activity:7354420306020564992
5) AI Max ads might no longer take into account RSA (& keyword) assets
Nikki Kuhlman shares an ad with the landing page title instead of assets, and Aleksejus Podpruginas explains how matching works in these new Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7354420164471222274/ (ad example)
https://www.linkedin.com/feed/update/urn:li:activity:7354171752496672770/ (AI Max matching)
6) New Placement-Specific Value Rules in MetaAds
Bram Van der Hallen explains that you can now selectively push different placements through rules
https://www.linkedin.com/feed/update/urn:li:activity:7354419039349129217/
7) Magic Filters to Reduce Wasted Google Ads Spend
Menachem Ani shares 7 very clever tips for hunting down waste in keyword matching
https://searchengineland.com/google-ads-search-term-filters-cut-wasted-spend-458977
8) Broad match works better. Really?
Andrew Lolk explains how to analyze data correctly if you want to be truly sure that broad match is more effective than other match types
https://www.linkedin.com/feed/update/urn:li:activity:7354118564204707840/
9) How much will RedditAds cost in 2025?
Great post by Kristen McCormick summarizing the cost data for different placements + Google will integrate cost data into GA4 (Anu Adegbola)
https://www.wordstream.com/blog/reddit-advertising-cost (RAds cost)
https://searchengineland.com/google-analytics-reddit-ads-integration-lead-gen-tools-459363 (GA4 integration)
Gianpaolo Lorusso
ADworld Experience founder
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