Top 10 PPC News-Parade from June 27 to July 4, 2025

The top 10 international Pay Per Click Industry News from June 27 to July 4, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) Better to watch out for “Found by Google” products in your feed
Kirk Williams once more underlines the importance of turning off Google’s auto tracked products (when your feed is not messy)
https://www.linkedin.com/feed/update/urn:li:activity:7346113430749130756/

 

2) TikTok launches its own version of experiments
It will be easier to compare performance on Smart+ and custom tests (Emihran Bayutmus)
https://www.linkedin.com/posts/emirbayutmus_tiktokads-ppc-ai-activity-7346527838272925696-bH4Q/

 

3) Netflix programmatic now avaliable in some European countries too
Netflix officially enters the programmatic ads space in UK, France, Germany, Italy and Spain too (Jorge Andrade)
https://www.linkedin.com/feed/update/urn:li:activity:7347913233824997376/

 

4) Are you sure your seasonal conversion adjustments in GAds are really useful?
Michael De Boeck points out that in the case of products with long purchase cycles and weak promos they can even be counterproductive
https://www.linkedin.com/feed/update/urn:li:activity:7346549265990582272/

 

5) New AI analysis tool released for GAds hosted with MCP (Model Context Protocol)
Alex Sturala (Truecliks) announces a new free hosted analysis tool interfacing GAds with Claude, n8n and other tools
https://www.linkedin.com/feed/update/urn:li:activity:7346900034400989185/

 

6) Small news on GAds & Microsoft Advertising
Hana Kobzova summarizes some small news + insights (verified numbers in message assets, max AI match types, automatic taxes in US, tCPA/tROAS in MS)
https://www.linkedin.com/posts/hanakobzova_ppc-sem-googleads-activity-7347897168608841728-lyR4/
https://www.linkedin.com/feed/update/urn:li:activity:7346547947339153410/ (Verify Numbers – Arpan Banerjee)
https://www.jumpfly.com/blog/google-ads-ai-max-what-advertisers-need-to-know/ (AIMax for Search – Jeremy Quinones)
https://www.linkedin.com/posts/feedarmy_tax-settings-removed-in-google-merchant-center-activity-7346003392789364739-9fC-/ (US Taxes – Emmanuel Flossie)
https://www.linkedin.com/feed/update/urn:li:activity:7346545589842509825/ (tCPA combined with tROAS in MS Ads – Navah Hokpins)
https://www.linkedin.com/feed/update/urn:li:activity:7346931538103537665/ (automatic delivery information – Hana Kobzova)

 

7) WhatsApp & Messenger ads coming soon to Meta AD Manager
Meta has announced that it is releasing new features to manage promotional messages directly in the platform’s Ad Manager
https://www.socialmediatoday.com/news/meta-announces-messaging-ad-options-whatsapp-ai-chatbots/752119/

 

8) Be careful using these terms on Amazon (Ads and otherwise)
Robyn Johnson makes a great recap of all the potentially dangerous terms on Amazon
https://searchengineland.com/banned-terms-on-amazon-what-keywords-can-trigger-listing-flags-457728

 

9) Mini-guide to targeting in MetaAds
Jon Loomer summarizes the main options and how to make the most of them
https://www.jonloomer.com/meta-ads-targeting-guide/

 

10) Demand Gen campaign tracking script arrives
An API update now makes it possible to also track Demand Gen campaigns with scripts, such as PMax
https://mikerhodes.circle.so/c/script/v86 (Mike Rhodes script)

 

Extra contents

 

MetaAds image/video dimension requirements – Bram Van der Hallen
Google releases DreamBoard, the new video generative AI tool – Google
Reddit introduces its own optimization score – Reddit

 

May the ROI be with you! And… more peace for everyone!

 

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/nEqQtSmmims

 

Gianpaolo Lorusso
ADworld Experience founder

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