The top 10 international Pay Per Click Industry News from June 1 o 13, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Pay attention to the quality score of your stand-alone landing pages
Stefan Neefischer highlights the drop in QS of his stand-alone landing pages since the release of Google’s new evaluation algorithm (via Boris Beceric)
https://www.linkedin.com/feed/update/urn:li:activity:7336697047330226177/
2) tROAS for leads and variation personas are coming to MetaAds
Bram Van der Hallen reports on the two interesting new features just released by Meta and provides a useful recap of the bidding strategies for each Meta Ads goal
https://www.linkedin.com/feed/update/urn:li:activity:7336692857073819648/
https://www.linkedin.com/feed/update/urn:li:activity:7338121714146426880/
https://www.linkedin.com/posts/bramvanderhallen_meta-ads-objectives-goals-2025-activity-7338645922081357826-46G3/
3) How to do a seasonality analysis (done right) with Chat GPT
Fred Vallaeys shows how to cleanse an account’s data from general trends to understand seasonality
https://www.optmyzr.com/blog/ppc-seasonality-analysis-chatgpt/
4) How to limit the cost-per-click problem in brand protection campaigns in GAds
Andrew Lolk shared a little reminder to check and solve the problem of inflated costs of brand protection in hyper-competitive markets
https://www.linkedin.com/feed/update/urn:li:activity:7336685237281644544/
5) New controls for prospecting in GAds
Arpan Banerjee reports new targeting options for users who have searched for the brand, clicked on YT videos, visited the site and used the app
https://www.linkedin.com/feed/update/urn:li:activity:7338117462657277952/
6) The possibility of including/excluding LP URLs in GAds is coming (with AI Max?)
Natasha Kaurra was among the first to spot a function probably linked to the new AI Max to include or exclude dynamic landing pages
https://www.linkedin.com/feed/update/urn:li:activity:7338117251457314816/
7) How to see the “sale badge” in shopping ads
Ruben Runneboom clarifies the requirements for Google to show the sale price badge (for no more than 30 days)
https://www.linkedin.com/feed/update/urn:li:activity:7338120659765510144/
8) Testing the new AI Max (when, how and why)
Dii Pooler and Anastasia Orlova share some useful tips to evaluate when and how to test the new AI Max campaigns for the search
https://searchengineland.com/testing-ai-max-google-ads-when-456464
https://smarter-ecommerce.com/blog/en/google-ads/ai-max-for-search-googles-new-campaign-setting/
9) GAds custom segments now show their size directly in the summary table
Thomas Eccel reports that it is now possible to see the size of the audiences right in the window to select them
https://www.linkedin.com/feed/update/urn:li:activity:7336695285022142466/
10) New campaigns only on Amazon Business
Very interesting big news for BtoB targets in Amazon
https://advertising.amazon.com/en-us/resources/whats-new/amazon-business-exclusive-campaign-for-sponsored-product/
Extra contents
New trend insights tool (Market Scope) – TikTok
June updates for MSAds (PMax unprioritized & scripts) – Microsoft
Double Serving check tool – Manuel Arrufat
New value rules for Google Hotel Ads & PMax for travel – Dario Zannoni
LinkedinAds new options to Video Ads – SMT (Andrew Hutchinson)
Mini-guide to Google-Engaged audiences in GAds – Jyll Saskin Gales
How to set the new user data variables for enhanced conversions in GTM – Raisul Islam
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/XnNGeVMnnDs
Gianpaolo Lorusso
ADworld Experience founder
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