The top 10 international Pay Per Click Industry News from March 27 to April 3, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) How Amazon & Temu compete in the European market
A new report shared by Mike Ryan (SMEC) clarifies that the American group is pushing stronger in Western Europe, while the Chinese group in Eastern Europe.
https://www.linkedin.com/feed/update/urn:li:activity:7444314940745621505/
3) The historical performance chart by channel in PMax has arrived
Hana Kobzova & Axel Falck report this very interesting development, given that this type of visualization was previously only available through external scripts
https://ppcnewsfeed.com/ppc-news/2026-04/timeline-chart-added-pmax-channel-report/
4) Too many micro-conversions can hurt your account
Sarah Stemen explains when and why it’s worth using behavioral conversions and when it can be dangerous
https://searchengineland.com/micro-conversions-hurt-ppc-performance-473139
5) Some new features in Meta and advice from real-world app promotion cases
Bram Van der Hallen reports on innovations in creative management and audiences, and David Vargas advises against using audience networks for app promotion
https://www.linkedin.com/feed/update/urn:li:activity:7444994813600366592/ (David Vargas)
https://www.linkedin.com/feed/update/urn:li:activity:7444993740420718592/ (Bram VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7445444681456549890/ (Bram VdHallen)
6) How to Prevent Automation Drift in GAds
Ameet Khabra explains how to check and fix AI evaluation errors in Google Ads (Part III)
https://hopskipmedia.com/how-to-fix-prevent-automation-drift-part-3/
7) How to Generate High-Quality Leads in Linkedin Ads for Less than €10 Each
Emily Wood reports a real-world case study of campaigns paired with a lead magnet with very interesting results, despite the high cost per click
https://searchengineland.com/linkedin-ads-on-a-budget-how-one-playbook-drove-sub-10-cpl-472440
8) New insights on ChatGPT Ads
Ashley Fletcher (Adthena) reports the results of an analysis of ads exposition in ChatGPT
https://www.linkedin.com/feed/update/urn:li:activity:7445736159076450304/
9) New tROAS calculator for new customers in GoogleAds
Thomas Eccel reports a new feature that allows you to foresee the expected return on new customers unknown to Google
https://www.linkedin.com/feed/update/urn:li:activity:7444305336506667008/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/TpBNxiyR0j0
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
