The top 10 international Pay Per Click Industry News from March 20 to 27, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) How to diagnose the impact of tROAS on PMax
Kirk Williams highlights 6 checks to perform before attributing performance drops in a PMax campaign to a change in target ROAS.
https://zatomarketing.com/blog/pmax-performance-dropped-after-a-troas-change-how-to-troubleshoot
3) News from MetaAds (and beyond)
A small recap of the latest most relevant developments in the advertising platform Meta
https://www.jonloomer.com/push-delivery-to-this-ad/ Pushing specific ads and audiences based on engagement (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7442456635320717312/ New customers and why it’s an important move for Meta (Kumail Haider)
https://www.linkedin.com/feed/update/urn:li:activity:7443262143686156289/ New GTM template by Meta (Elad Levy)
4) Why TikTok creatives last less and how to fix it
Akvile DeFazio explains why even the best ads lose effectiveness quickly and how to fix it
https://searchengineland.com/tiktok-ad-creative-short-shelf-life-472363
5) When (and why) too much segmentation It’s a disaster
Andrew Lolk says poorly executed “bucketing” in shopping campaigns can be much more damaging than doing nothing at all
https://savvyrevenue.com/blog/bestseller-campaign-structure/
6) New rules for out-of-stock products in Google Shopping
Emmanuel Flossie reports that out-of-stock products will need to have the “Add to Cart” button visible but disabled
https://www.youtube.com/watch?v=i2llxlD-1RY
7) Small enhancements in PMax
AI-animated clips and seasonal themes are coming.
https://www.linkedin.com/feed/update/urn:li:activity:7442136450764247040/ (Nikki Kuhlman)
https://www.linkedin.com/feed/update/urn:li:activity:7442838773492613120/ (Bia Camargo)
8) Improvements to GAds offline conversion imports
Ben Karl (Google) reports that updates will be released globally in April and May that could lead to fluctuations in offline conversion numbers
https://ads-developers.googleblog.com/2026/03/upcoming-improvements-to-offline.html
9) Announcements of new features coming to Meta, Reddit, and Snapchat ad platforms
The different platforms have announced various upcoming innovations at industry events
https://www.socialmediatoday.com/news/meta-introduces-new-ad-and-discovery-options-at-iab-newfronts/815921/ (Meta – Andrew Hutchinson)
https://redditinc.com/news/introducing-more-ways-to-tap-into-shopping-on-reddit (Reddit)
https://www.socialmediatoday.com/news/snapchat-rolls-out-new-ad-options-to-help-brands-increase-their-in-app-pres/815623/ (Snapchat – Andrew Hutchinson)
Ads Decoded Ep. 4 (Lead quality optimization) – Ginny Marvin, Mimi Forsythe e Lydia Azaret
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/qcsOHNZULIY
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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