The top 10 international Pay Per Click Industry News from March 6 to 13, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) MetaAds is about to switch to the “flexible format” made by AI
After the AI prompt to choose target audiences reported last week, here’s a preview of the future of ad formats in Meta
https://www.linkedin.com/feed/update/urn:li:activity:7437550435013492737/ (Dario Zannoni)
3) How attribution has changed in MetaAds in 2026 (so far)
Jon Loomer recaps recent attribution innovations in MetaAds and explains when/how/why to use every option on the table now
https://www.jonloomer.com/meta-ads-attribution-2026/
4) What 23 AI Max campaign tests revealed
Andy Goodwin reports the results of numerous experiments and tests conducted recently with Google’s AI Max campaigns
https://searchengineland.com/google-ai-max-performance-tests-471366
5) Voice-overs are coming to PMax videos
Jordan Fry reports that Google may soon begin adding by default automatic audio commentaries to videos in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7437755434402390016/
6) The difference between keyword-based and user intent-based approaches in GAds, explained well
Great post by Michelle Morgan analyzing the different approach currently used in Google Ads and how this impacts the way to optimize campaigns
https://www.wordstream.com/blog/google-ads-shift-from-keywords-to-intent
7) Why the GAds approach to LinkedIn campaigns is doomed to fail
Pauline Jakober explains the only way to succeed on LinkedInAds: 3E (Educate-Engage-Entertain) approach
https://grouptwentyseven.com/our-favorite-formula-for-linkedin-advertising/
8) Why over-segmentation in shopping campaigns can be counterproductive
Andrew Lolk explains the Advertisers’ most damaging (and frequent) mistakes when segmenting Google Ads shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7437107319668350977/
9) Meta shifts national “web taxes” onto advertisers (just as Google already did)
Geoorgi Zayakov shares the notification of the new surcharges that will be applied to campaigns in Italy, Austria, France, Spain, Turkey, and UK.
https://www.linkedin.com/feed/update/urn:li:activity:7437486464797634560/
10) Automatic end screens are coming to YouTube video ads
Hana Kobzova reports that Google may add end screens or replace existing ones in videos promoted on YouTube.
https://ppcnewsfeed.com/ppc-news/2026-03/auto-end-screens-rolling-out-video-ads/
Reddit releases new data on BtoB opportunities on the platform – Andrew Hutchinson
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/QBhP0-csh7U
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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