The top 10 international Pay Per Click Industry News from March 13 to 20, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) MetaAds launches its own AI connectors (and shuts down others’?)
Several reports of account closures possibly related to third-party connectors + ManusAI official connectors & other minor updates
https://www.jonloomer.com/ai-related-ad-account-shutdowns/ (Jon Loomer)
https://www.facebook.com/business/news/unlocking-the-power-of-manus-in-metas-business-and-creator-tools (Meta announcement on Manus AI connectors)
3) When it might be necessary to change the default attribution window and why
Great post by Maggie Humphrey on a real-world case of campaign optimization related to shortening the conversion window
https://searchengineland.com/30-day-vs-7-day-attribution-google-ads-471852
4) What ROAS can’t tell you
Andrea Atzori explains why ROAS alone can be an obstacle to account growth
https://ambire.com.au/blog/roas-limitations-media-efficiency-ratio/
5) When DSAs die, more are created 🙂
Andrew Lolk explains why the upcoming switch between DSA and AIMax is actually a growth opportunity.
https://www.linkedin.com/feed/update/urn:li:activity:7440344973478207488/
6) Properly testing creatives in MetaAds is possible (if you know how)
Volodymyr Shcherbachuk explains how to force the platform to spend budget on a specific creative for testing purposes.
https://www.linkedin.com/feed/update/urn:li:activity:7438552303495704576/
7) How to create a competitive intelligence report using the GAds library and Claude
Vasyl Sergiienko explains step-by-step how to create a framework to generate reports on competitor ad strategies in specific sectors in just a few minutes
https://bit.ly/4utXZhR
8) New PSA Webinar with Gregg Finn & Sarah Stamen on March 26 at 12pm EST
PMaxxing: a different way to think about PMax (& shopping)
https://www.linkedin.com/feed/update/urn:li:activity:7440723490338525185
9) Case study of anomalous MetaAds behavior (and how it was fixed)
Jon Loomer shares an interesting case study where the platform, for no apparent reason, decided to change the most effective placements overnight
https://www.jonloomer.com/weird-stuff-meta-ads/
10) What’s new in Google Ads Editor 2.12
Bernt Muurling (ClickPatrol) summarizes the main changes in the new version of Google Ads Editor just released.
https://www.linkedin.com/feed/update/urn:li:activity:7440663273416347648/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/qjmWRTlj_2o
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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