The top 10 international Pay Per Click Industry News from April 3 to 10, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) A new big player arrives in shopping ads in Europe
An analysis of SMEC data by Mike Ryan confirms that Chinese giant JD Group (Joybuy) will sooner or later become a major problem for European retailers
https://www.linkedin.com/feed/update/urn:li:activity:7448049712856788993/
3) Google AdSpace Agent arrives
Benjamin Wenner is among the few who have noticed the quiet launch of a new AI assistant directly connected to all Google’s advertising related resources
https://www.linkedin.com/feed/update/urn:li:activity:7447337620457644032/
4) PPC best practices work until the data proves otherwise
Nice post by Leigh Buttrey explaining that testing against universally recognized PPC best practices may yields(positive) surprises
https://searchengineland.com/ppc-testing-breaking-best-practices-473931
5) Various new features in MetaAds
Bram Van der Hallen and Jon Loomer provide excellent recaps of recent and upcoming innovations
https://www.jonloomer.com/new-value-rules-for-audiences/ (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7447334516349890561/ (Bram VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7447260057211207680/ (Bram VdHallen)
6) Server-side tracking is already here
Megan Bortner and Matteo Zambon explain why it’s so important to transition to server-side tracking as soon as possible
https://searchengineland.com/server-side-tagging-brand-473924 (Littledata vs Elevar)
https://www.linkedin.com/feed/update/urn:li:activity:7448051429153488897/ (UCP)
7) Best practices for e-commerce campaigns
Ruben Runneboom and Andrew Lolk share important tips for B2C and B2B shopping campaigns and for PMax layering
https://www.linkedin.com/feed/update/urn:li:activity:7447534131271606272/ (Ruben Runneboom)
https://www.youtube.com/watch?v=mAQ_kTDZjSg (Andrew Lolk)
8) Audience Targeting vs. Audience Engineering
Two great posts both discuss the future of targeting in Meta and Google campaigns.
https://searchengineland.com/audience-engineering-manual-targeting-paid-media-473796 (Julie Warnecke)
https://www.jonloomer.com/meta-ads-approach-changed/ (Jon Loomer)
9) Lead Generation on LinkedIn Simply Works Better
AJ Wilcox explains that internal lead forms on LinkedIn perform 3 to 5 times better in terms of conversions than those on external landing pages
https://www.linkedin.com/feed/update/urn:li:activity:7447334904889053187/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/8m-sEPW0Jjs
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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