Top 10 PPC News from March 7 to 14, 2025

The top 10 international Pay Per Click Industry News from March 7 to 14, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

1) negative keywords limit dropped in Performance Max campaigns
Ginny Marvin (Google Ads Liaison) has confirmed that the limit on negative keywords at the campaign level will soon go from 100 to 10,000
https://www.linkedin.com/feed/update/urn:li:activity:7305562315725152257/

 

2) What does the automatic activation of gtag.js before GAds events exactly means
Simo Ahava explains this way the tracking settings, including advanced conversions (if active) will work, whereas before they might have been blocked
https://www.simoahava.com/analytics/clarification-on-google-tag-manager-google-tag-update/

 

3) Interesting updates for MetaAds
Chat with users in lead ads, video tutorial on manual targeting options and ROAS Goal + 1 day view attribution (Bram Van der Hallen)
https://www.linkedin.com/posts/bramvanderhallen_metaads-activity-7306337453055901697-qRkV/
https://www.linkedin.com/posts/bramvanderhallen_metaads-activity-7305865286535008256-7vh0/
https://www.linkedin.com/feed/update/urn:li:activity:7305137834359717888/

4) Official announcement for YouTube BrandConnect
The program to facilitate connections between content creators and potential sponsors has been officially launched (Andrew Hutchinson)
https://www.socialmediatoday.com/news/google-youtube-brandconnect-sponsored-content-opportunities/742491/

 

5) The experiment to compare a full asset PMax campaign with a feed-only one is here
New testing possibility offered natively by Google in PMax (Anu Adegbola)
https://searchengineland.com/google-asset-testing-performance-max-retail-453236

 

6) It is now possible to request a review in bulk for the non-approval of products in GMC
Emmanuel Flossie noted the function now, but it could have been around for a while
https://www.linkedin.com/feed/update/urn:li:activity:7303773554389483520/

 

7) The new Search Max campaigns in beta spotted again
Jerome Fleck has finally had the chance to see the first campaigns (in beta) rumored among GAds specialists in the last weeks
https://ppcnewsfeed.com/ppc-news/2025-03/search-max-configuration-spotted-live/

 

8) How to eliminate redundant conversions in Meta Ads
Jon Loomer has published a small tutorial on how to check and remove duplications harmful to ads performance
https://www.jonloomer.com/troubleshoot-inflated-results-in-meta-ads-manager/

 

9) What is better for a brand protection campaign: Target IS or manual cpc?
Nice case study posted by Bob Meijer & Miles McNair (spoiler: manual CPC worked better in this case, by a lot)
https://www.ppcmastery.com/blog/tpe-125-45-cpc-52-cpa-with-manual-bidding-branded-search

 

10) Google clarifies better how their policy review works
Published a document that clarifies the interaction between AI and human operators depending on the type of violation detected
https://support.google.com/adspolicy/answer/7187501?sjid=2826860255930875689-EU

 

EXTRA CONTENTS

New GA4 reporting features – Google

Google Marketing Live 2025 set on May 21 at 9am PT – Google

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/6Z5C8SPVN98

 

May the ROI be with you! And… more peace for everyone!

 

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.

Gianpaolo Lorusso
ADworld Experience founder

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