Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results.

“With these new experiences, users in EEA countries searching for queries such as “hotels near me” may notice more visual and entity focused results. These experiences aim to (1) present users with rich and relevant information for their searches and (2) improve the visibility of ecosystem participants (aggregators, suppliers, and businesses) on the search results page,” Google wrote.

Carousel rich result for aggregators and suppliers. Google has launched new carousel rich result for aggregators and suppliers for travel, local, and shopping queries. These rich result tiles may contain price, rating, and images for entities on the page.

Here is what it looks like:

Google said, “If a web page doesn’t have structured data markup on the page, then the standard text result is shown.”

In terms of availability, Google said they can show for travel, local, and shopping queries. For shopping queries, carousel rich results are being tested first in Germany, France, Czechia, and the UK.

Aggregator units and refinement chips. Google also has new aggregator units and refinement chips that allow users to easily see the top aggregator results for their respective query, Google explained. Users can also click on the “more sites” to see additional relevant aggregator sites for their query. Google has a number of units for this including:

Places sites

Jobs sites

Flight sites

Product sites (being tested first in Germany, France, Czechia, and the UK)

Refinement chips. The refinement chips, for example “Places sites” can help users focus the Search page on aggregator text results, Google wrote. You can see these by looking at the top of the search results or by clicking on “More sites” on the new aggregator units.

Google said, “Publishers don’t need to add any markup in order to be eligible for aggregator units or refinement chips.”