Most PPC marketers track conversions — but stop short of tracking what happens after the form fill. In this session, Danny Gavin, Chief Strategy Officer at Optidge, will break down how to connect Google Ads and HubSpot to uncover the full story from click to customer. You’ll learn how to integrate both systems correctly, design…
Free webinar "Best Match Types & Bid Strategies" with Brad Geddes & Sarah Stemen. The Adalysis Data from 16,000 campaigns: Learn what match types and bid strategy work best for you We analyzed over 16,000 Google Ads campaigns to see how each match type performs with different bid methods. Our results challenged many long-held…
Join the Paid Search Association and industry expert Menachem Ani for a focused session on how to use Meta Ads to drive high‑quality leads. We’ll break down what’s working right now, how to structure campaigns for efficiency, and the signals Meta actually uses to optimize for conversions. Perfect for PPC practitioners, agency owners, and anyone…