PSA Webinar: Best Match Types & Bid Strategies feat. Brad Geddes (Adalysis)
Free webinar “Best Match Types & Bid Strategies” with Brad Geddes & Sarah Stemen.
The Adalysis Data from 16,000 campaigns: Learn what match types and bid strategy work best for you
We analyzed over 16,000 Google Ads campaigns to see how each match type performs with different bid methods. Our results challenged many long-held assumptions about match type efficacy. Join us to uncover new techniques for building and expanding your Google Ads accounts.
- What we’ll cover
How bid methods work: Max Conversions/Conversion Value and Target CPA/ROAS are the most used bid methods. We’ll deep-dive into how they actually work so that you can understand their nuances.
Match type strategy: We’ll show how each match type performs with each bid method, so you can decide which ones are best for you.
Declining performance: One of the most widely used match types has been declining in performance. We’ll look at what’s going on and when to use (or skip) this match type.
Switching bid methods: We’ll look at when to switch from a Max to a Target bid method, based on data from thousands of accounts.
You’ll leave this webinar with a clear, up-to-date framework for optimizing your keyword and bid methods.
- Who should attend?
This webinar is perfect for digital marketing professionals, business owners, and anyone who wants to understand how to manage their keywords and bid methods effectively. Whether you’re a seasoned expert or just getting started, you’ll walk away with actionable strategies to improve your campaigns and boost your PPC marketing.
More details and RSVP here: https://www.linkedin.com/events/7402351720405626881/