Melissa Mackey is Search Supervisor at gyro. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including The SEM Post, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero’s HeroConf.