The top 10 international Pay Per Click Industry News from November 1 to 6, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Shrinking budget is a mistake better to avoid heading to Q4
Andrew Lolk recalls a real-life case in which pre-promotion budget cuts penalized more than the savings achieved.
https://www.linkedin.com/feed/update/urn:li:activity:7522721993029484545/
2) How to Use Meta Ads (Properly) in Q4
Official details on how the algorithm works and Promoted Product Optimization
https://www.linkedin.com/feed/update/urn:li:activity:7524016320531619841/ (Algorithm – Nona Grigoryan)
https://www.linkedin.com/feed/update/urn:li:activity:7523001699590893568/ (PPO – Bram Van der Hallen)
3) A new section is coming to GAds for Asset optimization
Hana Kobzova reports the beta release of a new section dedicated to asset performance optimization spotted in some accounts.
https://ppcnewsfeed.com/ppc-news/2026-11/google-tests-asset-activity-page/ (CJ Lopez)
4) Watch out for those 3 MetaAds automations
Three different posts reporting critical issues with automations introduced by default by Meta without notifying advertisers.
https://www.linkedin.com/feed/update/urn:li:activity:7523754870856773632/ (tracking & privacy – Dario Zannoni)
https://www.linkedin.com/feed/update/urn:li:activity:7524473049287667712/ (automated bidding – Bram (VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7522722448027602944/ (bold positioning – Tommaso Pieretti)
5) ChatGPTAds less effective than GAds (Search) + smart bidding update starting from 11/6
A new study reveals that GTP visits generated less than half of search ad revenue.
https://searchengineland.com/chatgpt-ads-generate-less-revenue-per-visit-than-google-search-study-500160 (Danny Goodwin)
https://searchengineland.com/chatgpt-ads-bidding-options-are-changing-on-november-9th-500701 (bid update – Barry Schwartz)
6) Product feeds will drive creativity in AI Mode
Sarah Stemen notes how feed text and images are gaining increasing importance heading to AI Mode
https://searchengineland.com/product-feeds-new-ad-creative-google-ai-mode-500260
7) Mini-guide to Attributed Branded Searches in GAds
Holly Kelly explains in detail how they work and why they’re interesting
https://searchengineland.com/google-ads-attributed-branded-searches-measure-brand-impact-499987
8) When Google Fights with Conversions
2 different posts with problems and solutions for “attribution crises” in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7524015731181772800/ (PMax Conversions – Craig Graham)
https://searchengineland.com/google-ads-may-count-offline-conversions-in-the-wrong-accounts-500544 (import – John Horn)
9) How to Use Lost Impressions Due to Budget in GAds
Witold Wrodarczyk takes a deep dive into this metric often overlooked by advertisers.
https://adequate.digital/en/lost-impression-share-due-to-budget/
10) Various New Features at TikTok
Choice of Different Attribution Sources, Separate Shopping App (in Asia), New Features Coming in Q4 2026
https://www.linkedin.com/feed/update/urn:li:activity:7522582105084555264/ (David Vargas)
https://www.socialmediatoday.com/news/tiktok-launches-standalone-shopping-app/873952/ (Andrew Hutchinson)
https://ads.tiktok.com/business/en-US/blog/tiktok-product-preview-4q26 (new product announcement)
2027 calendar in the yes of Reddit e Search Ads tests – Reddit
Clarity interesting updates – Microsoft
Meta Ads top updates in October – Akvile De Fazio
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May the ROI be with you! And… more peace for everyone!
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/MWzGD3EE5EE
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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