The top 10 international Pay Per Click Industry News from October 4 to 11, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) New study on PMax (what works best?)
Optmyzr has published an analysis done on about 25,000 campaigns finding very interesting data (Navah Hopkins)
https://www.optmyzr.com/blog/performance-max-study
3) Why you are better to think twice before removing the 1-day-view attribution in MetaAds
Bram Van der Hallen explains why this data can be important for campaigns, beyond the indirect value of the conversion
https://www.linkedin.com/feed/update/urn:li:activity:7250121866902704128/
4) Expand or Exclude? this is the question (in MetaAds)
Jon Loomer explains how exclusions and auto-expansion work (and why he thinks they shouldn’t be considered alternatives)
https://www.jonloomer.com/existing-customers-exclusion-for-meta-ads/
5) It’s easy to say “Google Representative” (Google Rep)
Jyll Saskin Gales explains in detail how the Google Ads sales department (or teams) is organized
https://learn.jyll.ca/blog/do-you-really-know-your-google-rep
6) Meta announces more brand safety/suitability controls
Comments can now be disabled + other options to improve advertisers’ control over what appear near ads
https://www.facebook.com/business/news/Advertising-Week-2024-New-Brand-Suitability-Controls
7) Meta & Google release new auto-generated video features
They will be available in Facebook/IG video ads, in Product Studio in GMN (US only for now) and in DGen campaigns (B.Schwartz & T.Eccel)
https://www.linkedin.com/feed/update/urn:li:activity:7249789395803770881/
https://searchengineland.com/google-product-studio-launches-ai-generated-video-creation-tool-447354
https://www.linkedin.com/feed/update/urn:li:activity:7250422460439822336/
8) TikTok and Pinterest release new ways to create automated ads
Smart+ (the equivalent of Google’s PMax and Meta’s Advantage+), GMV Max (shopping), PETs (privacy), Conversion Lift Studies & Out of Phone (retail display) by Anu Adegbola
https://searchengineland.com/tiktok-new-advertising-tools-447404
https://newsroom.pinterest.com/news/introducing-new-ai-and-automation-campaign-features-to-support-advertisers/
9) How Google prioritizes keyword matching
Jyll Saskin Gales explains in detail how Google prioritizes keywords and search topics in campaigns
https://www.wordstream.com/blog/keyword-prioritization
10) Are you sure that it is worth adding UTM parameters to campaigns in addition to automatic tagging?
Marco Cilia explains why adding UTM parameters is essentially an unnecessary complication, since it does not lead to more precise reports in GA4
https://www.goanalytics.info/hai-messo-utmgclid-niente-report-google-ads/
EXTRA CONTENTS
Mini-guide to Linkedin message ads – Christine Askew
New free script for peak season sales reporting – Mike Rhodes
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/OlJ0Q18J2-0
Gianpaolo Lorusso
ADworld Experience founder
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