The top 10 international Pay Per Click Industry News from October 25 to 31, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Advantage+ catalog ads can now add videos and resize images
Dario Zannoni and Bram Van der Hallen report that adv+ campaigns on the product catalog can now automatically add/resize videos and images
https://www.linkedin.com/posts/bramvanderhallen_facebookads-update-activity-7255492078892150784-gjf8/
https://www.linkedin.com/posts/dariozannoni_meta-has-updated-its-help-page-regarding-activity-7255500778188988419-B09J/
3) First real data of the new prioritization between PMax and Shopping
Ruben Runneboom & Thomas Eccel report real data on the consequences of the lack of prioritization of PMax on shopping introduced by Google to October
https://www.linkedin.com/feed/update/urn:li:activity:7256645921252249600/
https://www.linkedin.com/feed/update/urn:li:activity:7257016228727169024/
4) Announcements are back in Linkedin messages in the EU
Ali Yildrim reports the interesting novelty re-introduced by LI, after a stop due to GDPR-related assessments (via Yoann Ferrand)
https://www.linkedin.com/posts/aayildirim_looks-like-linkedin-is-reintroducing-message-activity-7255182393198657536-4L0v/
5) It will probably soon be possible to segment internal PMax reports by asset groups
When the change will reach all accounts, it will finally be possible to see the performance (including conversions) broken down by asset group.
https://www.linkedin.com/feed/update/urn:li:activity:7257663619230797824/
6) Nice guide to PMax optimizations
Sam Tomlinson shared a very detailed and in-depth guide with lots of tips and tricks to improve PMax performance
https://samtomlinson.me/insights/maximizing-performance-max/
7) European data from Linkedin and TikTok
The two platforms have made public the data they are required to collect and share on European users
https://www.socialmediatoday.com/news/linkedin-shares-eu-user-data/731149/
https://www.socialmediatoday.com/news/tiktok-reports-eu-moderation-staff-numbers/730997/
8) Google tests “Search Bidding Exploration” + “Business links”
In some accounts (high spenders) a new option has appeared that allows you to expand the targeting beyond the one set + a new version of sitelinks “Business links”
https://searchengineland.com/google-tests-ai-tool-large-advertisers-447835
https://support.google.com/google-ads/answer/15468208
9) It is again possible to run experiments beyond the 84 days of max duration
Bob Meijer has noticed that in the experiments section it is now possible to change the end date even beyond the default deadline
https://www.linkedin.com/posts/bmmeijer_ok-i-was-today-years-old-when-i-accidentally-activity-7254229356380667904-ggHj/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/2qxkDUfdmDs
Gianpaolo Lorusso
ADworld Experience founder
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