The top 10 international Pay Per Click Industry News from November 10 to 24, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) How to cut off video partners traffic in Video Action Campaigns
Miles McNair shared some quick tips to check & exclude video partner traffic (esteemed to be 25% invalid)
https://www.linkedin.com/feed/update/urn:li:activity:7132998198813413376/
2) Automatically created assets ON by default
Thomas Eccel spotted this in PMax, while Sarah Stemen for RSA (& Ginny Marvin confirmed they were rolled out in 8 languages). So keep an eye on those assets.
https://www.linkedin.com/feed/update/urn:li:activity:7133443176912084995/
https://www.linkedin.com/feed/update/urn:li:activity:7133002448138346497/
3) Microsoft partnered with Baidu
The historic agreement should bring AI powered ads to the new experimental AI search experience of the Chinese giant
https://about.ads.microsoft.com/en-us/blog/post/november-2023/microsoft-advertising-partners-with-baidu-global
4) How to schedule ad customizers updates in Google RSA
Brett Bodofsky shares a very interesting methodology to schedule automatic updates to ad customizers in responsive search ads
https://tinuiti.com/blog/paid-search/ad-customizers-rsa/
5) Google sets time limitation to EU based audiences to 390 days instead of 540
Adriaan Decker found a note confirming the new time limit for EU targeted campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7131602369288486912/
6) New Advantage+ audiences outperforming broad targeting
Bram Van der Hallen shares some interesting data about tests he is running (excluding retargeting audiences)
https://www.linkedin.com/feed/update/urn:li:activity:7133821397625151488/
7) Meta partners with Amazon to streamline purchase process
Meta & Amazon partnered to let users buy with Amazon accounts directly into FB/IG app
https://searchengineland.com/meta-partnership-amazon-conversion-process-advertisers-434524
8) Top digital ads spenders in USA
SEMRush shared a study with top 10 advertisers in 12 sectors (Shannon O’Shea)
https://www.semrush.com/blog/companies-spend-on-advertising-study/
9) PMax trending search categories free script
Nils Rooijmans shares a script evidencing trending topics on search in PMax campaigns
https://nilsrooijmans.com/google-ads-script-pmax-trending-search-categories/
10) How to maximize match rates in Linkedin Ads list uploads
Eric Jones (B2Linked) shares some tips toget higher recognition rates when uploading customers’ lists in Linkedin Ads
https://b2linked.com/blog/best-match-rates-linkedin-ads/
EXTRA CONTENT
Subscribing EU paid ads-free FB version will prevent you from doing ads https://www.facebook.com/business/help/1563729837497242
PMax audience insight now report conversion data https://www.linkedin.com/feed/update/urn:li:activity:7130834073165393921/
ADworld Experience 2024 call for speakers https://www.adworldexperience.it/en/call-for-speakers-2024/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/1SGN9Pov9OE
Gianpaolo Lorusso
ADworld Experience founder
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