Yoann Ferrand

Yoann Ferrand is the founder of Navvy, the performance marketing agency for travel brands where trust is still built in conversation: the safari that pays for the rangers, the Antarctic expedition, the lodge whose guests keep the forest standing.

Ranked #35 in the world in the State of PPC’s Top 100 Most Influential PPC Experts (2025 and 2026) and named to Marketing O’Clock’s Top 50 Most Influential PPCers, Yoann has spent 12+ years in paid search. He led the PPC team at Trainline and consulted for the Decathlon Group, Greenpeace and British Heart Foundation before returning to travel full-time, working with Wilderness Destinations and other conservation-led luxury travel and ecotourism leaders on the bookings too complex for a Book Now button.

He writes PPC News (now Paid Media Collective), which he launched in 2022 and which is read weekly by 23,000+ subscribers on LinkedIn, and speaks internationally, including at ADworld Experience and We Make Future.

Originally from Tours, France, and now based in London, Yoann believes good marketing and good conservation should grow together, and he built Navvy to prove it.