Second Annual Conference

PSAC 2021

17 - 19 February 2021 / powered by Zoom

ABOUT PSAC 2021

Paid Search Association Convenes On Zoom

DATE: February 17, 18 and 19

TIME: 11 AM – 1:30 PM EST / 4:00 PM to 6:50 PM GMT

PLACE: Zoom virtual conference

  • 7.5 total hours of instruction, learning and conversation across 3 days
  • more than 20 of the world’s top paid media experts
  • networking opportunities
  • 20% discount on new Paid Search Association memberships
  • Tickets are FREE but in limited quantities

Learn vital lessons on key issues:

  • Earning additional revenue through alternative platforms
  • Getting optimal results from display and social advertising
  • Learning valuable new advanced tips and techniques
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Facebook, Microsoft, & LinkedIn

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Social Ads

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Testing, Tracking, & Bidding

“At a time when physical meets are not possible, PSAC21 offers the opportunity for paid search and paid media professionals from around the world to come together to share information and learn from each other,” said Paid Search Association President David Szetela. “PSA21 will also include networking opportunities to meet and talk with others in the industry.”

2021 CONFERENCE SCHEDULE

Intro: Welcome to PSAC21 Day One
Speakers: David Szetela
11:00 to 11:05 am

Session 1: Topic: Facebook Targeting
Speakers: Akvile DeFazio
11:05 -11:30 am

Session 2: Topic: Facebook Creative – Imagery & Messaging
Speakers: Jason Dailey
11:30 to 11:55 am

Session 3: Topic: Microsoft Audience Network
Speakers: John Lee
11:55 am to 12:20 pm

Session 4: Advanced LinkedIn Advertising
Speakers: AJ WIlcox
12:20 to 12:45 pm

Panel Discussion: 
Speakers:
12:45 to 1:30 pm

Coffee Networking
Kick-off: David Szetela
10:00 to 11:00 am

Intro: Welcome to PSAC21 Day Two
Speakers: Ginny Marvin
11:00 to 11:05 am

Session Topic 1: Google Shopping
Speakers: Kirk Williams
11:05 – 11:30 am

Session 2: Pintrest Advertising
Speakers: Lisa Raehsler
11:30 to 11:55 am

Session 3: Snapchat & TikTok Advertising
Speakers: Duane Brown
11:55 am to 12:20 pm

Session 4: Quora Advertising
Speakers: Andrea Cruz
12:20 am to 12:45 pm

Panel Discussion: Social Advertising
Speakers:
12:45 to 1:30 pm

Intro: Welcome to PSAC21 Day Three
Speakers: Brad Geddes
11:00 am to 11:05

Session 1: Topic: Amazon Shopping
Speaker: Nancy McLaughlin
11:05 to 11:30 am

Session 2: Tracking and Reporting eCommerce Sales
Speaker: Brooke Osmundson
11:30 to 11:55 am

Session 3: PPC Bidding – Smart Bidding
Speaker: Frederick Vallaeys
11:55 to 12:20 am

Session 4: Ad Testing
Speaker: Brad Geddes
12:20 to 12:45 pm

Panel Discussion: 
Speakers:
12:45 to 1:30 pm

Networking Happy Hour 
1:30 pm

RENOWNED SPEAKERS

PSAC 2021 SPONSORS

Microsoft Advertising

Platinum Sponsor

Microsoft Advertising

closedloop

Gold Corporate Member

Closed Loop

PPC Ad Editor

Gold Corporate Member

PPC Ad Editor

Silver Corporate Members

  • Adara.com
  • BoatHouseInc.com
  • EPLDigital.com
  • LightMarketingInc.com
  • LionHurst.com
  • MakeItEfficient.com
  • MancusoMedia.com
  • MetricTheory.com
  • PPCAdEditor.com
  • SearsHC.com
  • SmartBoxDental.com
  • Xtropy.net