First Annual Conference

PSAC 2020

12- 14 May 2020 / powered by Zoom

ABOUT PSAC 2020

Paid Search Association Convenes On Zoom

DATE: May 12, 13 and 14

TIME: 11 AM – 1:30 PM EST / 3:00 PM to 5:50 PM GTM

PLACE: Zoom virtual conference

  • 7.5 total hours of instruction, learning and conversation across 3 days
  • more than 20 of the world’s top paid media experts
  • networking opportunities
  • 20% discount on new Paid Search Association memberships

Learn vital lessons on key issues:

  • Managing Paid Search During the Covid-19 Crisis
  • Learn About Key Paid Search Tools and Topics
  • Automation and the Epidemic
null
null

Google & Microsoft

null
null

Social Ads

null
null

PPC Automation

“At a time when physical meets are not possible, PSAC20 offers the opportunity for paid search and paid media professionals from around the world to come together to share information and learn from each other,” said Paid Search Association President David Szetela. “PSA20 will also include networking opportunities to meet and talk with others in the industry.”

CONFERENCE SCHEDULE

Intro: Welcome to PSAC20 Day One
Speakers: David Szetela and Mike Freedman
11:00 to 11:05 am

Session 1: Topic:The Quintessential PPC Audit List
Speakers: Navah Hopkins
11:05 -11:30 am

Session 2: Topic: MS Data For Covid-19 Changes in Different Verticals
Speakers: Christi Olson and Clare Sode
11:30 to 11:55 am

Session 3: Topic: Strategies to Capture New and Emerging Searches
Speakers: John Lee
11:55 am to 12:20 pm

Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make
Speakers: Motoko Hunt
12:20 to 12:45 pm

Panel Discussion: Google and Microsoft
Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl
12:45 to 1:30 pm

Intro: Welcome to PSAC20 Day Two
Speakers: David Szetela and Mike Freedman
11:00 to 1:05 am

Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon?
Speakers: A.J. Wilcox
11:05 – 11:30 am

Session 2: Search & Social BtoB Ads in a Covid-19 World
Using Search and Social in B2B
Speakers: Melissa Mackey
11:30 to 11:55 am

Session 3: Reengaging Customers When The Economy Reopens
Speakers: Lisa Maier
11:55 am to 12:20 pm

Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Campaigns
Speakers: Bill Leake
12:20 am to 12:45

Panel Discussion Social Advertising
Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman
12:45 to 1:30 pm

Intro:Welcome to PSAC20 Day Three
Speakers: David Szetela and Mike Freedman
11:00 am to 11:05

Session 1: Topic: Automation In A Time of Crisis
Speaker: Aaron Levy
11:05 to 11:30 am

Session 2 Auto-Optimizing Campaigns
Speaker: Gianpaolo Lorusso
11:30 tp 11:55 am

Session 3: Automation in the New Normal World
Speaker: Frederick Vallaeys
11:55 to 12:20 am

Session 4: Optimizing DSA Page Feeds and Audiences
Speaker: Purna Virji
12:20 to 12:45 pm

Panel Discussion: PPC Automation
Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
12:45 to 1:30 pm

RENOWNED SPEAKERS

PSAC 2020 SPONSORS

Microsoft Advertising

Platinum Sponsor

Microsoft Advertising

closedloop

Gold Corporate Member

Closed Loop

PPC Ad Editor

Gold Corporate Member

PPC Ad Editor

Silver Corporate Members

  • Adara.com
  • BoatHouseInc.com
  • EPLDigital.com
  • LightMarketingInc.com
  • LionHurst.com
  • MakeItEfficient.com
  • MancusoMedia.com
  • MetricTheory.com
  • PPCAdEditor.com
  • SearsHC.com
  • SmartBoxDental.com
  • Xtropy.net