DATE: May 12, 13 and 14
TIME: 11 AM – 1:30 PM EST / 3:00 PM to 5:50 PM GTM
PLACE: Zoom virtual conference
First Annual Conference
PSAC 2020
12- 14 May 2020 / powered by Zoom
ABOUT PSAC 2020
Paid Search Association Convenes On Zoom
Learn vital lessons on key issues:
- Managing Paid Search During the Covid-19 Crisis
- Learn About Key Paid Search Tools and Topics
- Automation and the Epidemic
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“At a time when physical meets are not possible, PSAC20 offers the opportunity for paid search and paid media professionals from around the world to come together to share information and learn from each other,” said Paid Search Association President David Szetela. “PSA20 will also include networking opportunities to meet and talk with others in the industry.”
CONFERENCE SCHEDULE
Intro: Welcome to PSAC20 Day One
Speakers: David Szetela and Mike Freedman
11:00 to 11:05 am
Session 1: Topic:The Quintessential PPC Audit List
Speakers: Navah Hopkins
11:05 -11:30 am
Session 2: Topic: MS Data For Covid-19 Changes in Different Verticals
Speakers: Christi Olson and Clare Sode
11:30 to 11:55 am
Session 3: Topic: Strategies to Capture New and Emerging Searches
Speakers: John Lee
11:55 am to 12:20 pm
Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make
Speakers: Motoko Hunt
12:20 to 12:45 pm
Panel Discussion: Google and Microsoft
Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl
12:45 to 1:30 pm
Intro: Welcome to PSAC20 Day Two
Speakers: David Szetela and Mike Freedman
11:00 to 1:05 am
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon?
Speakers: A.J. Wilcox
11:05 – 11:30 am
Session 2: Search & Social BtoB Ads in a Covid-19 World
Using Search and Social in B2B
Speakers: Melissa Mackey
11:30 to 11:55 am
Session 3: Reengaging Customers When The Economy Reopens
Speakers: Lisa Maier
11:55 am to 12:20 pm
Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Campaigns
Speakers: Bill Leake
12:20 am to 12:45
Panel Discussion Social Advertising
Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman
12:45 to 1:30 pm
Intro:Welcome to PSAC20 Day Three
Speakers: David Szetela and Mike Freedman
11:00 am to 11:05
Session 1: Topic: Automation In A Time of Crisis
Speaker: Aaron Levy
11:05 to 11:30 am
Session 2 Auto-Optimizing Campaigns
Speaker: Gianpaolo Lorusso
11:30 tp 11:55 am
Session 3: Automation in the New Normal World
Speaker: Frederick Vallaeys
11:55 to 12:20 am
Session 4: Optimizing DSA Page Feeds and Audiences
Speaker: Purna Virji
12:20 to 12:45 pm
Panel Discussion: PPC Automation
Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
12:45 to 1:30 pm
RENOWNED SPEAKERS
PSAC 2020 SPONSORS
Platinum Sponsor
Microsoft Advertising
Gold Corporate Member
Closed Loop
Gold Corporate Member
PPC Ad Editor
Silver Corporate Members
- Adara.com
- BoatHouseInc.com
- EPLDigital.com
- LightMarketingInc.com
- LionHurst.com
- MakeItEfficient.com
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- MancusoMedia.com
- MetricTheory.com
- PPCAdEditor.com
- SearsHC.com
- SmartBoxDental.com
- Xtropy.net