PSA Webinar: Google Ads Ad Strength vs. Performance: What the Data Really Says

Join Paid Search Association president Sarah Stemen as she discussed ad strength and performance with Adalysis co-founder and Paid Search Asosciation board member Brad Geddes.

Google Ads encourages advertisers to create RSAs with more assets, less pinning, and Excellent Ad Strength. Does following Google’s recommendations actually improve performance?

We analyzed tens of thousands of RSAs to examine how pinning affects Ad Strength and how Ad Strength relates to impressions, CTR, conversion rates, CPA and conversions per impression.

In this data-driven webinar, we’ll separate Google’s RSA recommendations from what the performance data actually shows. You’ll leave with a framework for deciding when to pursue Excellent Ad Strength, when to pin, and which metrics should ultimately determine whether your RSA is successful.

Attendees will learn:
– A strategy for deciding when to pin vs not pin based on advertising objectives.
– Understand how pinning affects ad strength and how to build excellent ad strength ads.
– How Google serves ads with different ad strengths
– Evaluate Ad Strength against actual performance using CTR, conversion rate, CPA, and conversions per impression (CPI) data.