Top 10 PPC News-Parade from Jan 30 to Feb 6, 2026

The top 10 international Pay Per Click Industry News from January 30 to February 6, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). THIS POST IS 100% AI FREE 🙂

1) The European Commission requires Google to sell part of its AdTech infrastructure
Thomas Hoppner reports the requests included in the the nearly €3 billion fine against Google for abusing its dominant position in display advertising
https://www.linkedin.com/feed/update/urn:li:activity:7424048922056286209/

2) Meta and Chat GPTAds Revenue + Other Updates
Jon Loomer reports some interesting news, such as adding Threads account to the Business Portfolio, the minimum amount for ChatGPT campaigns ($200k), etc.
https://www.jonloomer.com/meta-ad-revenue-up-24-chatgpt-ads-200000/

3) Average Channel Data in PMax and Fake/Fraudulent Clicks
Mike Ryan has shared two studies based on SMEC data regarding the historical channel breakdown on PMax and fake/fraudulent clicks
https://www.linkedin.com/feed/update/urn:li:activity:7425238742552088576/
https://www.linkedin.com/feed/update/urn:li:activity:7424046347986747394/

4) Good and Bad Signals for AI in Google Ads
Great post by Sarah Stemen summarizing the best practices for Google Ads AI that can make the difference between failed and successful campaigns.
https://searchengineland.com/in-google-ads-automation-everything-is-a-signal-in-2026-468218

5) When Smart Bidding Exploration Can Be the Winning Card
Breanne Bartlett shares a success story related to the feature introduced in GAds last year
https://www.linkedin.com/feed/update/urn:li:activity:7424745355080187904/

6) AI Agent lands in Google Merchant Center
Arpan Banerjee reports that the new feature (which could be a game changer for e-commerce) recently appeared in some of his accounts
https://www.linkedin.com/feed/update/urn:li:activity:7424046626672885761/

7) A small reminder about the devastating effect of the extra value for new customers in GAds reports
Matinique Roelse reminds us what happens when using this (rather random) option when it’s not absolutely necessary
https://www.linkedin.com/feed/update/urn:li:activity:7425089721661509632/

8) Reddit expands beta on Reminder Ads
Reddit is testing the new format more extensively (a sign that its global release is approaching) – Andrew Hutchinson
https://www.socialmediatoday.com/news/reddit-expands-beta-testing-of-reminder-ads/811372/

9) Making major changes to user roles in GAds might require double approval
Google might now require approval from two different users to add, remove, or change user roles (to make hijacking harder) – Hana Kobzova
https://ppcnewsfeed.com/ppc-news/2026-02/google-ads-multi-party-approval-stops-hijacking/

10) If you indirectly mention a politician, is it an election ad?
For GoogleAds yes. Last week, the promotion for one of my videos was blocked even though I didn’t actually mention any politicians. https://www.linkedin.com/posts/gplorusso_googleads-activity-7424483571085680640-5-V2/

EXTRA CONTENT

LFree Local Search Simulator tool – Andrea Atzori

It’s 2026 PPC Salary Survey time (until February 28) – Duane Brown

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/o8qZ7dj6wGo

May the ROI be with you! And… more peace for everyone! Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

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