Top 10 PPC News-Parade from Jan 23 to 30, 2026

The top 10 international Pay Per Click Industry News from January 23 to 30, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) When to combine traditional Shopping campaigns with PMax in Google Ads When is it appropriate (or absolutely necessary) to combine a Shopping campaign with Performance Max? And how should PMax be segmented? https://smarter-ecommerce.com/blog/en/google-shopping/how-to-run-google-shopping-alongside-performance-max-in-2026/ (Manuel Baudisch – SMEC) https://www.linkedin.com/feed/update/urn:li:activity:7421961123060613120/ (Andrew Lolk)

 

2) When to Test AI Max in Google Ads Brad Geddes explains what to check before testing the new AI campaigns for search. https://searchengineland.com/google-ai-max-checklist-467929

 

3) What’s New in MetaAds Budget planning, sorting by impressions in the ads library, new AI video-gen tool and Manus are coming https://www.linkedin.com/feed/update/urn:li:activity:7422306130938195968/ (Rakshit Shetty) https://www.linkedin.com/feed/update/urn:li:activity:7422644185289334785/ (Bram Van der Hallen)

 

4) Is creativity the mother of performance in MetaAds? Ann Robinson explains the reference models within which creativity is truly effective, still in 2026 https://searchengineland.com/facebook-ad-templates-examples-467942

 

5) Do not be too excited about display traffic in Max Performance Stefan Neefischer publishes data from a study on over 3,300 placements (which shows a strong presence of low-quality sites). https://www.linkedin.com/feed/update/urn:li:activity:7421920962352177152/

 

6) Is it better to use YouTube video promotion or Demand Gen? Jyll Saskin Gales shares a case study with real-world comparison data. https://learn.jyll.ca/blog/should-you-promote-your-youtube-videos-or-use-google-ads-a-case-study

 

7) Branded searches resulting from Demand Gen Manuel Lodi reports that it will be possible to track the increase in branded searches resulting from a Demand Gen campaign in Google Ads. https://www.linkedin.com/feed/update/urn:li:activity:7421508665867730948/

 

8) AI copy guidelines in Google Ads now available in all languages Hana Kobzova reports that it is now possible to include or exclude specific terms in AI-generated copy in Google Ads in all languages https://ppcnewsfeed.com/ppc-news/2026-01/text-guidelines-now-support-all-languages-in-google-ads/

 

9) Performance Max Channel Segmentation Arrives in the API and Scripts Mike Rhodes reports that Google has released the update for PMax channel data in both the new GAds API and the script engine https://www.linkedin.com/feed/update/urn:li:activity:7422951703555190785/

 

10) The Matrix for Testing Responsive Search Ads Andrew Lolk has updated his post on scientifically testing text in Responsive Search Ads in Google Ads. https://savvyrevenue.com/blog/responsive-search-ads-testing-system/

 

EXTRA CONTENT

Pinterest launches its own media planner – Pinterest

Checklist for ecommerce site migration in Google Ads – Matinique Roelse

Microsoft launces its Ad Preview Hub – Navah Hopkins

Clarity will show data aboit AI bots – Microsoft

Google Ads added more insights in Consent Mode data – Thomas Eccel

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/ilCbApoRvD4

May the ROI be with you! And… more peace for everyone!

Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

The Paid Search Association Is Proudly Sponsored By