The top 10 international Pay Per Click Industry News from November 14 to 21, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Nano Banana, Pathmatics & other updates in DGen (& beyond)
Google officially releases its new image creation and enhancement algorithm and allows users to use content published on other platforms directly in the GAds UI
https://www.linkedin.com/feed/update/urn:li:activity:7397637756220321792/ (Ginny Marvin)
https://www.linkedin.com/feed/update/urn:li:activity:7396833520070987776/ (Dario Zannoni)
https://blog.google/products/ads-commerce/demand-gen-drop-november-2025/ (official announcement of the Demand Gen changes)
3) How to understand if Meta is judging your ads too similar
Bram Van der Hallen shared some important tips for optimizing your ads in light of the new features introduced with Andromeda
https://www.linkedin.com/feed/update/urn:li:activity:7396915579992952832/
4) Differentiation & consolidation are the Google Ads keywords of 2026?
Two very interesting posts on strategic performance optimization based on real-world case studies (which I can confirm myself)
https://www.linkedin.com/feed/update/urn:li:activity:7395785259365208064/ (Craig Graham)
https://www.linkedin.com/feed/update/urn:li:activity:7395785055593394177/ (Sarah Stemen)
5) More on Google’s AI Business Assistants & Meta
AI agents in Google Ads and Meta under the scrutiny of two other top-level professionals
https://www.linkedin.com/feed/update/urn:li:activity:7396834935149494272/ (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7396195262802755584/ (Martin Roettgerding)
6) When to scale and when to retreat
Francesco De Agostinis does some very simple calculations to understand when the conditions are right for successful scaling and when it’s best to give up.
https://www.linkedin.com/feed/update/urn:li:activity:7397300122512031744/
7) When does it make sense to switch from maximize conversions/conv. to the CPA/ROAS target
Brad Geddes reports the conversion numbers needed to expect the switch to improve campaign performance
https://adalysis.com/blog/when-should-you-switch-max-target-bidding/
8) Campaign groups being rolled out globally
Manuel Lodi (+ others) confirms the new groupings (very useful for macro-analysis) are present in more and more accounts (they are likely being rolled out globally).
https://www.linkedin.com/feed/update/urn:li:activity:7396937756209451008/
9) Microsoft announces asset management updates + other minor improvements
Assets will be analyzed individually and will no longer block the entire ad, Copilot for asset generation and data analysis
https://about.ads.microsoft.com/en/blog/post/november-2025/asset-level-editorial-review-and-other-updates-for-november
https://about.ads.microsoft.com/en/blog/post/november-2025/introducing-image-animation-and-performance-comparison-for-better-creative-and-richer-insights
Reddit launches interactive ads – Reddit
Google says they improved quality of leads in Local Service Ads – Anthony Highman
Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/cq3havDl9-w
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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