• Freelance
  • Montreal


Montreal, Quebec, Canada, SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our team!
Why Choose SFM?
At SFM you’ll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill everything they do with contagious vigor. Come, contribute, learn and be part of an industry going (and growing) through transformative change where modernization and diversification are key to our success. So, if you’re keen to be heard and empowered, grow your skillset, and are ready to roll up your sleeves and have fun, reach out to us!
What You’ll Have at SFM:

Progressive, flexible work arrangements with benefits such as:

A company-wide 4-day work week—a first in our industry

Hybrid work model

Flex-time arrangements

30-day per year allowance to work from anywhere, globally

Car charging stations on premises.

RRSP employer match program.

Discounted employee pricing on products from the brands we distribute.

Extended health benefits.

A place at an organization that has perennially achieved status among Canada’s Best Managed Companies.

Job Statement
We’re hiring for a Technical Marketing Manager System AV/IT to join our Supplier Management Team. 
As a Technical Marketing Manager you will have the unique opportunity to work with the Category and Brand Managers to translate their vision (or strategy/ideas) into digestible end-user friendly content for the marketing team to execute. Key to success is understanding both the product category and the end-user needs. This entails building case studies, understanding the competitive landscape, and helping to differentiate SFM from its competitors.  

You are a creative thinker that can generate innovative technical marketing ideas and work cross-functionally with the brand, sales, and marketing team to drive execution

Work with category managers, brand managers, and marketing to package and deliver SFM offerings

Identify different segmentations based on audience behavior, demographic, geographic, etc.

Develop positioning and messaging content based on technical information and translate it into more customer-friendly-speak

Develop different forms of content to translate technical speak into end-user friendly & digestible information

Create presentations, white papers, videos, blogs, articles, etc. to properly communicate the value and differentiation of our product lines

Partner with the marketing team to ensure technical content is effectively used in marketing programs to drive demand, and convey the value proposition to both end-users and channel partners

Deliver content appropriate throughout the customer journey

Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals


University Degree in IT, Marketing or related field

Strong technical mindset and understanding of AV/IT, signal flow & gain structure, conferencing microphone & voting systems, sound reinforcement, DSP, Paging systems, Voice & Video over IP standards, soft conferencing applications, control systems, and other industry standards

Good marketing acumen, leadership experience, and the ability to interact with stakeholders across the business

Storyteller who is able to translate complex technical concepts into customer-friendly language and concise value propositions.

4-5 years in a similar role

Strong presentation skills

Excellent French and English language skills (both verbal & written)

As this position is unique to the organization, the Technical Marketing Manager System AV IT will need to communicate and write clearly in both French and English since the individual will be dealing with internal and external customers within Quebec as well as other provinces across Canada.

Ability to take the initiative, think critically, be innovative, and solve problems

Team player

Excellent time management and organizational skills