Director of Marketing/Game Day Experience

Conway, South Carolina, Director of Marketing/Game Day Experience

Coastal Carolina University, an NCAA Division I institution, is accepting applications for the full-time position of Director of Marketing/Game Day Experience in Athletics. Primary responsibilities include the oversight of athletics marketing, gameday experience, and promotional logistics.

Duties include, but are not limited to:
•Perform duties associated with development, proposing, and implementation of marketing plans for purpose of encouraging increased attendance and enhancing the fan experience for ticketed athletic events developed in-house or in coordination with 3rd party vendor as directed;
•Responsible for decisions regarding advertising allocation through purchases and trade agreements to include, but not limited to, television, billboards, radio and internet display ads;
•Athletic Department liaison for development and implementation of on campus marketing efforts;
•Supervise the development of all promotional and event presentation elements used to create a dynamic environment within athletic venues;
•Responsible for collaborating as needed with Corporate Sales, Ticket Operations (including 3rd party vendors), Chanticleer Athletic Foundation, and Assistant Ad/Digital Initiatives for marketing strategies and implementation of strategies;
•Liaison between Department of Athletics and University related to University wide calendar of events; and
•Develop and direct promotions in conjunction with Multi-media rights holder or designee;

Qualifications: A bachelor’s degree is required. A master’s degree preferred along with experience with intercollegiate marketing, game promotional operations, promotional or creative content experience at a NCAA Division I institution.

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 10,000 students from 49 states and 55 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

Coastal Carolina University is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.

How to Apply: Interested applicants may apply online at https://jobs.coastal.edu/postings/19780. Review of applications will begin immediately and continue until the position is filled. Coastal Carolina University is an EO/AA employer.

Time-limited position with benefits (NS01042P). Salary range: $40,000.00 – $45,000.00. Normal work hours vary. Must be flexible to meet special scheduling needs of the University. The position may require working nights and weekends. Qualifications: A bachelor’s degree is required. A master’s degree preferred along with experience with intercollegiate marketing, game promotional operations, promotional or creative content experience at a NCAA Division I institution.

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