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SUMMARY:PSA Webinar: How HubSpot + Google Ads Reveal the Full Lead Journey feat. Danny Gavin (Optidge)
DESCRIPTION:Most PPC marketers track conversions — but stop short of tracking what happens after the form fill. In this session\, Danny Gavin\, Chief Strategy Officer at Optidge\, will break down how to connect Google Ads and HubSpot to uncover the full story from click to customer.\nYou’ll learn how to integrate both systems correctly\, design smarter forms that feed your CRM cleanly\, and sync real sales outcomes back to Google Ads for smarter optimization. \nWhether you’re a media buyer\, marketing ops pro\, or agency owner\, you’ll walk away with actionable frameworks and workflows to bridge the gap between marketing and sales performance. \n✅ 3 Core Takeaways \n1. Connect the Dots — Build a Reliable Google Ads + HubSpot Integration\nSet up tracking properly on both platforms to ensure campaign\, ad group\, and keyword data flow seamlessly into HubSpot. Learn what needs to be configured in each system for accurate source attribution and clean data. \n2. Capture and Qualify — Design Forms That Power Lead Intelligence\nUnderstand the three main approaches for form setup — HubSpot forms\, Gravity Forms integrations\, and third-party connectors like Zapier. Learn how to structure fields and hidden parameters to capture the data you need for better segmentation\, scoring\, and automation. \n3. Close the Loop — Sync Real Results Back to Google Ads\nDon’t just track leads — track customers. Discover how to push qualified lead and deal data back into Google Ads using HubSpot or Zapier\, and how to unlock advanced attribution and revenue insights inside HubSpot beyond the out-of-the-box reports. \nMore details and RSVP here: https://www.linkedin.com/events/7402399999646662658/
URL:https://paidsearch.org/event/psa-webinar-how-hubspot-google-ads-reveal-the-full-lead-journey/
LOCATION:MA
CATEGORIES:online,webinar
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