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UID:10634-1769083200-1769086800@paidsearch.org
SUMMARY:PSA Webinar: Best Match Types & Bid Strategies feat. Brad Geddes (Adalysis)
DESCRIPTION:Free webinar “Best Match Types & Bid Strategies” with Brad Geddes & Sarah Stemen. \n  \nThe Adalysis Data from 16\,000 campaigns: Learn what match types and bid strategy work best for you \nWe analyzed over 16\,000 Google Ads campaigns to see how each match type performs with different bid methods. Our results challenged many long-held assumptions about match type efficacy. Join us to uncover new techniques for building and expanding your Google Ads accounts. \n\nWhat we’ll cover\n\nHow bid methods work: Max Conversions/Conversion Value and Target CPA/ROAS are the most used bid methods. We’ll deep-dive into how they actually work so that you can understand their nuances. \nMatch type strategy: We’ll show how each match type performs with each bid method\, so you can decide which ones are best for you. \nDeclining performance: One of the most widely used match types has been declining in performance. We’ll look at what’s going on and when to use (or skip) this match type. \nSwitching bid methods: We’ll look at when to switch from a Max to a Target bid method\, based on data from thousands of accounts. \nYou’ll leave this webinar with a clear\, up-to-date framework for optimizing your keyword and bid methods. \n  \n\nWho should attend?\n\nThis webinar is perfect for digital marketing professionals\, business owners\, and anyone who wants to understand how to manage their keywords and bid methods effectively. Whether you’re a seasoned expert or just getting started\, you’ll walk away with actionable strategies to improve your campaigns and boost your PPC marketing. \n  \nMore details and RSVP here: https://www.linkedin.com/events/7402351720405626881/
URL:https://paidsearch.org/event/psa-webinar-best-match-types-bid-strategies-feat-brad-geddes-adalysis/
CATEGORIES:online,webinar
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DTSTART;TZID=America/New_York:20251210T120000
DTEND;TZID=America/New_York:20251210T130000
DTSTAMP:20260408T205251
CREATED:20251204T194430Z
LAST-MODIFIED:20251204T194608Z
UID:10646-1765368000-1765371600@paidsearch.org
SUMMARY:PSA Webinar: How HubSpot + Google Ads Reveal the Full Lead Journey feat. Danny Gavin (Optidge)
DESCRIPTION:Most PPC marketers track conversions — but stop short of tracking what happens after the form fill. In this session\, Danny Gavin\, Chief Strategy Officer at Optidge\, will break down how to connect Google Ads and HubSpot to uncover the full story from click to customer.\nYou’ll learn how to integrate both systems correctly\, design smarter forms that feed your CRM cleanly\, and sync real sales outcomes back to Google Ads for smarter optimization. \nWhether you’re a media buyer\, marketing ops pro\, or agency owner\, you’ll walk away with actionable frameworks and workflows to bridge the gap between marketing and sales performance. \n✅ 3 Core Takeaways \n1. Connect the Dots — Build a Reliable Google Ads + HubSpot Integration\nSet up tracking properly on both platforms to ensure campaign\, ad group\, and keyword data flow seamlessly into HubSpot. Learn what needs to be configured in each system for accurate source attribution and clean data. \n2. Capture and Qualify — Design Forms That Power Lead Intelligence\nUnderstand the three main approaches for form setup — HubSpot forms\, Gravity Forms integrations\, and third-party connectors like Zapier. Learn how to structure fields and hidden parameters to capture the data you need for better segmentation\, scoring\, and automation. \n3. Close the Loop — Sync Real Results Back to Google Ads\nDon’t just track leads — track customers. Discover how to push qualified lead and deal data back into Google Ads using HubSpot or Zapier\, and how to unlock advanced attribution and revenue insights inside HubSpot beyond the out-of-the-box reports. \nMore details and RSVP here: https://www.linkedin.com/events/7402399999646662658/
URL:https://paidsearch.org/event/psa-webinar-how-hubspot-google-ads-reveal-the-full-lead-journey/
CATEGORIES:online,webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T110000
DTEND;TZID=America/New_York:20251015T120000
DTSTAMP:20260408T205251
CREATED:20251014T132930Z
LAST-MODIFIED:20251014T132930Z
UID:10608-1760526000-1760529600@paidsearch.org
SUMMARY:Future‑proofing performance with tools for today and tomorrow
DESCRIPTION:As the holiday season heats up\, discover how to continuously optimize and future-proof your campaigns for maximum performance. This advanced webinar explores cutting-edge tactics to boost results during peak season and beyond. From utilizing intelligent automation for bidding and budgeting to making agile adjustments for fast-changing trends\, learn how to keep your campaigns at their best. We’ll also show how to measure success with confidence and carry forward this year’s insights to inform your strategy in the new year. \nKey takeaways: \n\nPeak season optimization: Dive into advanced techniques to boost campaign performance when it matters most – including smart bid strategies and rapid adjustments for seasonal opportunities.\nLeverage automation & AI: See how modern tools can automate and simplify your campaign management (like letting machine learning optimize bids and placements) so you can capture surging demand efficiently while freeing up time.\nMeasure & evolve: Learn how to track and interpret your results with greater clarity – ensuring you not only excel during the holidays\, but also carry forward winning tactics into the future for sustained growth.
URL:https://paidsearch.org/event/future%e2%80%91proofing-performance-with-tools-for-today-and-tomorrow/
CATEGORIES:online,webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250910T120000
DTEND;TZID=America/New_York:20250910T130000
DTSTAMP:20260408T205251
CREATED:20250829T204737Z
LAST-MODIFIED:20250829T204737Z
UID:10575-1757505600-1757509200@paidsearch.org
SUMMARY:PSA Monthly Webinar: Managing Google Ads Accounts In the Era of AI
DESCRIPTION:Join Brad Geddes\, a leading expert in paid search\, for this can’t-miss webinar: “Managing Google Ads in the Era of AI.” \nThe world of Google Ads is changing. As AI takes on a bigger role\, the old ways of managing campaigns just don’t cut it anymore. Brad will show you how to master the new landscape\, from understanding Google’s recommendations to structuring your account for maximum performance. \nThis webinar will be live on LinkedIn and YouTube \nRegister now to secure your spot
URL:https://paidsearch.org/event/psa-monthly-webinar-managing-google-ads-accounts-in-the-era-of-ai/
CATEGORIES:online,webinar
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