Digital Marketing in a Vuca World

Digital Marketing in a Vuca World by Paid Search Association Board Member Anders Hjorth investigates trends in digital marketing, challenges to come and suggests directions digital marketing teams can choose to overcome those challenges. “As children we looked for comfort and stability in our environment; as teenagers we looked for challenge and change. As entrepreneurs and…

Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals

Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Joe Veverka, Strategy & Analytics Product Innovation SR Program Manager at Microsoft, present detailed advertising research findings re: the Covid-19 pandemic across key business an d geographic markets. Some key points: Unprecedented might be…